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Marketing Operations Manager

2 months ago

Pleasant Grove, United States ObservePoint Full time
Job DescriptionJob DescriptionSalary:

Marketing Operations Manager

Marketing Operations Manager


 

Position Title: Marketing Operations Manager

Status: Full Time

Location: ObservePoint Home Office – Pleasant Grove, UT

Department Name: Marketing

About ObservePoint

 

At ObservePoint we have core values that guide us:

 

INNOVATIVE We continually explore & exploit new ideas

 

HUMBLE We acknowledge our need to grow individually and collectively

 

SCRAPPY We deliver great solutions with less

 

FRIENDS We value our relationships and the time we spend together

 

As a company we have identified six cultural beliefs each of us need to believe in order to reach our key results. These beliefs are:

 

CUSTOMER OBSESSED I strive to understand and solve our customer’s problems.

 

DELIVER PRODUCT I ensure we deliver world-class product.

 

TAKE ACCOUNTABILITY I continually ask “what else can I do to achieve results?” and I refuse to blame others.

 

CREATE ALIGNMENT I align my daily work with company priorities in order to move fast.

 

CHOOSE OPTIMISM I choose optimism and celebrate meaningful achievement wherever I see it.

 

WIN TOGETHER I deliver results with agility and grit, so WE WIN TOGETHER

 

What we do

Our mission is to help users govern their websites. We provide an automated platform that scans millions of web pages every day to perform deep analysis and validation of the world’s highest traffic websites.

Have you ever browsed a website only to find broken links, unexpected trackers, questionable privacy behavior, or slow pages?  At ObservePoint, we make it our business to find these problems and report them to our customers, so they can deliver an excellent web experience for their users.

Who are our customers? Hundreds of the biggest brands in the world: Adobe, Asics, HP Enterprise, Pepsico, Texas Instruments, and US Bank (just to name a few).

 

Description

ObservePoint is looking for a Marketing Operations pro who gets excited about building efficient systems, analyzing and leveraging data, and designing and building email marketing strategies. Reporting to the EVP of Marketing, you will be the lead for all of ObservePoint's marketing operations and email marketing efforts.  You'll need to be proficient in marketing and reporting technologies like Marketo, Marketo forms integrated with Gravity Forms, Domo, Salesforce, and others. You will have experience in building and executing a strong strategy for managing and communicating with our database of prospects and customers.  You'll be collaborating closely with your marketing team members, revenue, and revenue operations. We want someone who's excited to work hard, wear a lot of hats, build, grow, is open to feedback, and who's ready to help ObservePoint tackle our next phase of growth.

 

Marketing Operations Responsibilities

  • Management of marketing technology stack including: budget, solution evaluation, administration
  • Learn and leverage ObservePoint within our own daily workflows
  • Reporting and analytics of marketing and funnel data
  • Administration of Marketo
  • Review and optimization of current nurture tracks
  • Development of new nurture tracks
  • Creation and management of global email calendar
  • Design and development of email templates
  • Creation and deployment of all corporate emails
  • Creation and management of web lead forms and leap capture
  • Management of marketing database
  • Operational management of webinars
  • Close collaboration with Account Development team
  • Development of data sets for use by the marketing and revenue teams
  • SFDC Campaign creation, management, and tracking
  • Event list enrichment, upload, and follow up
  • Management of company profiles on review sites like G2, Trust Radius, etc.
  • Person scoring (Behavior and Demographic)
  • Chatbot Management

 

Qualifications

  • Strong technical knowledge in software and the internet
  • Ability to self manage, self motivate, and self educate on all things marketing operations
  • 3-5 years of direct and relevant experience in marketing operations for B2B SaaS companies
  • Good understanding of web and data analytics and marketing pipelines
  • Experience implementing and/or managing: Marketo, Salesforce, WordPress, Domo and other marketing technologies.
  • Ability to develop and manage integrations between the above-mentioned systems.
  • Experience working with Sales/Revenue Operations teams, Account Development, Customer Success, etc.
  • Work across teams and roles extremely well.
  • Excellent time management and organization skills with strong attention to detail.
  • Strong ability to execute on marketing initiatives, including aligning and getting buy-in from stakeholders across the organization (including marketing, service, product, and sales).
  • Entrepreneurial mindset.
  • Persistently optimistic.

 

To Apply

Click the Apply for this Job button. IMPORTANT: Please provide a writing sample by attaching it with your resume or by pasting a link in the Website, Blog, or Portfolio field in the application.