Communications Coordinator

Do you have a passion for storytelling that sparks curiosity and inspires action? Are you eager to champion transparency and amplify impact within a dynamic organization undergoing transformative growth? If so, the Chinese American Service League (CASL) invites you to join our team as a Communications Coordinator.

Your Mission:

At CASL, we are on a Transformation Journey, driven by a mission to spark curiosity, champion transparency, amplify impact, and embrace innovation. As a Communications Coordinator, you will play a pivotal role in shaping our narrative, engaging stakeholders, and propelling our organization forward.

About CASL:

The Chinese American Service League is a dynamic and forward-thinking organization dedicated to empowering and serving the Chinese American population and the broader communities. Established with a rich history spanning several decades, CASL has consistently evolved to address the evolving needs of its constituents while fostering cultural pride, integration, and community development.

For over 45 years, CASL's comprehensive programs have connected families and individuals with the vital support they need: providing an educational and cultural foundation for our children, ensuring our seniors live full and independent lives with dignity, enhancing education and training for tomorrow's workforce, putting immigrants on the pathway to citizenship, securing our community's housing and financial well-being, navigating healthcare systems and wellness resources, and providing equal access to justice. Since our founding, CASL has been rooted in the principles of equity and justice. That legacy continues to shape our efforts today as we strive to champion diversity, equity, inclusion, and accessibility at all levels of the organization.

To hear about:

• CASL's history, watch here
• CASL's future, watch here

Your Impact:

The Communications Coordinator will be joining the MarComm team to support CASL in its Transformation Journey. Our mission is to:

Spark Curiosity: We will ignite internal and external dialogue through compelling storytelling and innovative communication strategies, fostering a spirit of exploration and a thirst for positive change.

Champion Transparency: We are committed to fostering an environment of open communication, ensuring all stakeholders have a clear understanding of CASL's transformative journey.

Amplify Impact: We will be the strategic voice that amplifies the impact of CASL's work, inspiring new partnerships, collaborations, and a surge in community support.

Embrace Innovation: We will be a team at the forefront of MarComm trends, constantly seeking new and creative ways to connect with our audiences and propel CASL's transformation forward.

Key Responsibilities:

Storytelling:

• Foster an inclusive culture of storytelling by actively engaging with staff at all levels to encourage participation and collaboration.
• Facilitate monthly cross-functional meetings to brainstorm and develop compelling content, emphasizing the importance of identifying impactful stories from clients, staff, and programs.
• Conduct training sessions to educate staff on the significance of storytelling, providing guidance on recognizing and effectively capturing stories for submission.
• Oversee the management of CASL's storytelling platform, ensuring the seamless solicitation, capture, cataloging, and utilization of stories to reinforce the organization's mission and impact.

Communications:

• Collaborate closely with management to craft and implement a robust communications strategy tailored to CASL's target audience, informed by data-driven insights.
• Ensure alignment between CASL's communication activities and the objectives outlined in the organization's Strategic Plan.
• Project management alongside the Marketing Coordinator to develop communication collaterals that effectively convey CASL's messaging and achieve communication goals.
• Co-create and maintain an editorial content calendar in partnership with the Marketing Coordinator and Multi-Media Design Officer, facilitating timely and impactful content publication.
• Utilize data analysis to mine insights and present actionable recommendations to CASL Leadership and Marketing Committee driving informed decision-making.

Public Relations & Media

• Collaborate with the MarComm VP to develop a comprehensive public relations strategy aimed at enhancing CASL's reputation and cultivating relationships with key external stakeholders.
• Establish and manage a command center to track the effectiveness of CASL's communications and outreach efforts, generating reports to inform strategic adjustments.
• Proactively distribute materials to stakeholders and lawmakers to increase CASL's visibility and influence.
• Cultivate and nurture relationships with journalists, bloggers, investors, and other relevant audiences to amplify CASL's image and impact.
• Maintain an updated media database within CASL's donor software, ensuring accurate and accessible information for media outreach.
• Serve as the primary point of contact for media inquiries, coordinating interviews and effectively managing PR issues as they arise, escalating when necessary to management for resolution.

Must Haves:

To thrive in this role, you should have:

• Minimum of 2-5 years of experience in a communications role.
• Bachelor’s degree in Communications, Business, Marketing, English, or Journalism
• Teamwork - Balances individual/team responsibilities. Exhibits objectivity, openness to others' views. Prioritizes team success. Builds morale and commitment to shared goals. Supports and enables others.
• Attention to Detail & Adaptability - Skilled at gathering/analyzing information and executing efficiently on multiple priorities. Manages competing demands. Adapts to changes/delays. Asks for and offers help. Collaborates across the organization with flexibility and willingness to negotiate.
• Communication & Interpersonal Skills - Communicates clearly and calmly. Negotiates effectively. Delivers professional presentations to diverse groups. Respectfully engages colleagues. Excellent writing skills. Comprehends instructions and correspondence.
• Ethics & Judgment - Treats all with respect. Approaches tactfully with integrity and sound judgment. Seeks out and embraces best practices and positive change. Exercises discretion with confidential materials.

Environment and Scheduling:

• Work is performed during standard business hours, Monday through Friday, 9:00 am - 5:00 pm.
• Must be flexible and available to work additional hours when necessary.

Why Choose CASL:

Inclusivity: Join an organization that values mutual respect and acceptance, fostering a culture of inclusivity.

Empowerment: Support staff empowerment through skill development and growth opportunities.

Collaboration: Be part of a workplace that thrives on collaboration and teamwork.

Transformation: Envision and realize transformative changes in people, processes, and policies.

Resiliency: Work with a dynamic workforce and model resiliency to achieve collective strengths.

Benefits:

Join CASL and unlock a comprehensive benefits package designed to support you and your loved ones. As a full-time employee, you'll enjoy a range of options tailored to your needs: Medical, Dental, and Vision Coverage; Flexible Spending Account (FSA) & Health Savings Account (HSA); Life Insurance, AD&D Insurance, Disability Insurance; Voluntary Worksite Benefits, Pet Insurance; Employee Assistance Program (EAP).

Additionally, our holiday schedule includes New Year’s Day, MLK Day, Chinese New Year, Memorial Day, Juneteenth, Independence Day, Labor Day, Indigenous People’s Day, Thanksgiving, the Day After Thanksgiving, Christmas Day.

Join Us and Make a Difference:

Join us at CASL, where together, we create a brighter future for our community.

At CASL, we believe that diverse perspectives fuel innovation and drive success. If you're excited about the opportunity but unsure if you meet every requirement listed, we still encourage you to submit your application. Our company culture thrives on the unique talents and experiences that each individual brings to the table. We're looking for the right fit, and that goes beyond a checklist of qualifications. Join us in shaping a dynamic and inclusive team where your skills and contributions truly matter.

CASL is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.