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Marketing & Communication Specialist

4 months ago

Fresno, United States Marjaree Mason Center Full time
Job DescriptionJob DescriptionDescription:

Type: Full-time

FLSA status: Non-Exempt

Schedule: Monday thru Friday;(schedule will vary generally between hours of 8:00 am – 5:00pm);

Flexible; evenings and weekends for special events required

Salary: $23.00 (Entry Level) - $26.00

Reports to: Director of Philanthropy and Communications


SUMMARY: Reporting to the Director of Philanthropy and Communication, the Marketing and Communication Specialist is responsible for the development and execution of all marketing and communication. Strategies include internal and external messaging, print collateral, media buys and social media to increase the brand awareness of MMC to build a stronger, more visible connection with the community to potential clients and donors. Additionally, the coordinator works with the Development team to promote annual fundraising campaigns and events. This individual will develop goals, strategies, and implementation plans to execute comprehensive campaigns. The incumbent will promote the creation, enhancement and development of strategies to promote Marjaree Mason Center and its services, maintaining brand integrity and strategically positioning MMC as a trusted provider of domestic violence supportive services.

ESSENTIAL DUTIES AND RESPONSIBILITIES listed in order of priority, and include the following: Other duties and/or projects deemed necessary by management.

· Create and manage an annual marketing calendar to ensure all communication due dates and deadlines are met.

· Regularly meet with each member of the leadership team to establish and execute marketing goals for program areas.

· Write and send out media releases to promote activities within all MMC programs and fundraising campaigns.

· Write and distribute monthly employee newsletter and monthly donor newsletter.

· Enforce brand/style consistency in all collateral, PPT’s, and agency materials.

· Attend outreach and other MMC events to take photos and video to post on social media in real-time. Will include some evenings and weekends.

· Manage and order all MMC collateral including giveaway items for various outreach events

· Develop social media plan with engagement goals.

· Create social media calendar with daily content (develop both copy and graphic design) for posts on all platforms; plan and schedule posts one month in advance.

· Create and manage social media campaigns, advertising budgets and ad strategies.

· Provide support on others MMC social media sites such as kNOw MORE (Prevention and Education)

· Create collateral as needed for MMC programs or initiatives.

· Responsible for design of annual report and appeal letters.

· Coordinate mailing and print production.

· Proofread all marketing collateral, annual report, appeal letters, etc. for spelling, grammar, style, etc.

· Be the main point of contact with MMC’s marketing agency for all creative projects

· Oversee marketing/advertising campaign deliverables, timelines, etc.

· Work with marketing agency to maintain web-site design and work independently to update all internal changes on the web-site as needed.

· Create and inventory ALL agency marketing materials, i.e. brochures, newsletters, fliers, etc., working with each member of the leadership team on annual updates and new content

· Post MMC events to local community calendars

· Help promote special MMC programming and events

· Regular attendance and promptness are considered part of each employee’s essential job functions.

· Work with local colleges and University’s to recruit and supervise marketing/communication interns each semester

· Ability to work both independently and within a team to meet goals and deadlines

· Stay aware of trends in marketing and communication and specifically in domestic violence

· Other duties as assigned

QUALIFICATION REQUIREMENTS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requirements:

QUALIFICATION REQUIREMENTS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


EDUCATION and/or EXPERIENCE:

  • Bachelor's degree in marketing, communications or related field from a four-year college or university, preferred.
  • Minimum of 2 years of experience with writing compelling copy, graphic design, social/digital media marketing, special events and public relations.

KNOWLEDGE, SKILLS AND ABILITIES NECESSARY TO BE SUCCESSFUL:

· Proficiency with organizing, planning, and completing multiple projects within deadlines.

· Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook and Publisher)

· Strong writing skills with attention paid to grammar, punctuation and spelling

· Strong visual eye to help guide the design process.

· Experience using graphic design software such Adobe Creative Suite

· Experience using a mass email platform like MailChimp or Constant Contact

· In-depth knowledge and understanding of social media platforms (Facebook, Twitter, LinkedIn, Snapchat, TikTok, etc.)

- Strong analytical skills and an understanding of digital marketing campaign methodologies and principles

· Quick learner that can work independently

· Detail oriented


CERTIFICATES, LICENSES, REGISTRATIONS:

  • Possession of a valid California driver's license and proof of liability insurance on personal auto. Must be insurable at all times at standard rate by set by MMC insurance carrier. Must be insurable at all times at the standard rate set MMC’s insurance carrier. Must pass tuberculosis test, drug test and background check.

PHYSICAL DEMANDS:

  • Ability to adjust focus – (ability to adjust eye to bring an object into sharp focus.).
  • Close Vision – (clear vision at 20 inches or less)/
  • Must be able to convey information to others effectively- frequent
  • Must be able to speak with clarity so others can understand the information being delivered -frequent
  • Lift up to 10 pounds – occasional to frequent
  • Lift up to 25 pounds – infrequent
  • Push/pull – occasional to frequent
  • Reach with hands and arms- frequent
  • Sit- Excessive
  • Stand – occasional to frequent
  • Stoop, kneel, crouch or crawl – occasional to infrequent
  • Talk or hear – frequent
  • Use hands to finger, handle or feel- frequent
  • Walk – Excessive

WORK ENVIRONMENT:

  • Fine Dexterity – Both – frequent
  • Typical noise level – quiet
  • Repetitive use of hands – frequent
  • Hearing – ability to hear instructions - frequent
  • Grasping: simple/light: - frequent

OTHER SKILLS and ABILITIES:

  • Demonstrated ability to work with sensitivity and without discrimination towards peoples of diverse cultures, races/ethnicity’s, socio/economic positions, ages, religions, genders, physical/mental challenges/disabilities and sexual orientations.
  • Sensitivity to issues pertaining to domestic violence.


The Marjaree Mason Center, Inc. is an Equal Opportunity Employer. It is our policy to make all personnel decisions without discrimination on the basis of race, color, creed, religion, sex, physical disability, mental disability, age, marital status, sexual orientation, citizenship status, national or ethnic origin, and any other protected status.

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