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Partnerships Marketing Manager
2 months ago
Role: Partnerships Marketing Manager
Manager: Director of Partnerships Marketing
- Location: Los Angeles, California
About 100 Thieves
100 Thieves (“Hundred Thieves”) is the premier lifestyle brand and gaming organization.
Founded in 2017 by Call of Duty World Champion and YouTube star Matthew "Nadeshot" Haag,
100 Thieves has championship-winning esports teams competing in Call of Duty, Valorant,
League of Legends, and Apex Legends. Recognized globally for its apparel, the LA-based
brand is known for rapidly selling out new drops and working with various collaborators – from
anime franchises like Attack on Titan to luxury brands like Gucci. 100 Thieves long-term
partners include industry-leading brands such as AT&T, Heineken, and Lexus. In addition to its
esports and apparel, 100 Thieves also works with premier gaming talent – including co-owners
Valkyrae and CouRage – to produce world-class gaming content across all the major platforms,
including podcasts, docuseries, and social content.
About the Role
As a member of 100 Thieves' Partnerships Team and a key contributor to the company, you will be relied on to comprehensively build and execute the company's partnerships business with the support of the partnerships and an account management team. This person will be responsible for sourcing and sales through execution. This role encompasses traditional sports-style team sponsorships, branded content partnerships, media rights licensing, influencer partnerships, and the creation & selling of new assets unique to esports and 100 Thieves. An ideal candidate has extensive experience with selling 360 marketing campaigns and can create innovative packages to leverage everything 100 Thieves has to offer.
Requirements
5+ years of experience in client services, account management, or partnership marketing, with demonstrated success in managing long-term or multi-year partnerships.
A proven track record of upselling and renewal.
Maintain relationships with brands in the following categories: Auto, Telecommunication, Alcohol, Gaming and Finance
Solid understanding of digital media, media planning, and branded content best practices.
Ability to manage the comprehensive sales process, account retention and activation.
Strong communication and negotiation skills, with the ability to build rapport and influence stakeholders at all levels.
Highly organized and proactive, with the ability to identify and resolve challenges in a fast-paced environment.
Polished presentation skills, with an ability to think and react to situations quickly and confidently
Knowledge of sports, gaming, esports, and influencers strongly preferred.
Responsibilities
Relationship Management: Develop and nurture strong, trusted relationships with existing partners, ensuring their satisfaction and aligning partnership initiatives with their goals.
Upselling & Renewal: Identify opportunities for upselling existing partners and proactively manage renewal negotiations to achieve revenue targets.
Campaign Execution: Collaborate with Activations, Marketing and Sales teams to plan, execute, and track the success of co-marketing campaigns, content launches, and events.
Reporting & Analysis: Track and analyze key partnership performance metrics to identify areas for improvement and optimize future campaigns.
Internal Collaboration: Work closely with cross-functional teams (marketing, apparel, content, etc.) to ensure seamless integration of partnership initiatives.
Why You’ll Love 100 Thieves
- You will play a key role in defining the future of 100 Thieves and will be depended upon to ensure the success of the company
- You will have an opportunity to work every day with a team of smart, hungry, and humble gamers & entrepreneurs
- You will be a key leader in helping us reach our goal of being recognized as the lifestyle brand that took competitive gaming mainstream
Our targeted compensation rate for this full-time position based in Culver City, California is between $90,000 to $110,000 plus commission, depending on experience, expertise, internal equity within the organization, and alignment with market data.
Do you believe your skills are exceptional and warrant higher compensation? Apply anyway If we agree, we’re willing to negotiate. In addition to compensation, below you’ll find a few of our perks:
Unlimited PTO and two seasonal PAID breaks
Company-sponsored Health, Dental, Vision plan options for employees on select plans
FREE Long-Term Disability, Basic Life Insurance and AD&D
Flexible Spending Account (FSA) - Medical & Dependent Care
14-20 weeks of fully paid Parental Leave without a wait period
Generous employee discount on company apparel
401K that you can contribute to on day 1 of employment
Support for professional development as well as several other wellness, financial, and work/lifestyle-specific benefits
Lastly, an inclusive, diverse, fun, and engaging culture where you will grow both personally and professionally