Marketing Specialist

4 weeks ago

Atlanta, United States Power Support Partners Full time
Job DescriptionJob Description

Overview: We are seeking a dynamic and experienced Marketing Specialist with a specialization in Paid Ads and SEO to join our team. The ideal candidate will have a proven track record in developing and executing successful paid advertising campaigns across various digital platforms, as well as optimizing website content for search engines to increase visibility and drive organic traffic. This role requires a blend of creativity, analytical skills, and a deep understanding of digital marketing trends and tools.


Responsibilities:

  • Develop, implement, and manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram, and other relevant channels, ensuring they meet the company's goals and budget.
  • Conduct keyword research and analysis to guide content creation and improve SEO strategies, with the aim of achieving higher rankings on search engine results pages with the keywords that are relevant.
  • Monitor and analyze the performance of paid advertising campaigns and SEO efforts using tools like Google Analytics and make data-driven decisions to optimize for better outcomes.
  • Create copy that is optimized for search engines, aligns with the company's branding, and addresses the target audience's needs and interests.
  • Stay up to date with the latest trends and changes in SEO and paid advertising, including updates to search engine algorithms, advertising platform guidelines, and best practices.
  • Manage and allocate budgets for paid advertising campaigns effectively, aiming for maximum ROI.
  • Provide regular reports on the performance of SEO and paid advertising initiatives, highlighting successes, challenges, and opportunities for improvement.
  • Diligent and proactive about meeting KPI goals.
  • Audit, develop, and implement a successful bidding strategy based on the budget that is optimized daily for continuous improvement.

Qualifications:

  • Ability to analyze sales data and market trends to make informed decisions.
  • Flexible and adaptable to a fast-paced work environment.
  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • At least 3 years of experience in a digital marketing role, with a focus on paid advertising and SEO.
  • Strong knowledge of Google Ads, Facebook Ads Manager, and other digital advertising platforms.
  • Proficiency in SEO practices, tools, and analytics, with experience in keyword research, content optimization, and link-building strategies.
  • Excellent analytical skills and experience with analytics tools like Google Analytics.
  • Ability to work independently and in a team, managing multiple projects simultaneously in a fast-paced environment.
  • Strong communication skills, both verbal and written, with the ability to present complex information clearly.
  • Creative thinking with attention to detail.

Why Power Support Partners?

  • Insurance Benefits including health, dental, and vision.
  • 401k matching opportunities
  • Life insurance
  • Opportunity to impact the growth of PSP.
  • Commitment to fostering an inclusive culture of belonging and empowerment through our core values.
  • 9 Paid Holidays
  • PTO



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