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Marketing Specialist

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Atlanta, United States Leadership Strategies Full time
Job Description

Job Description

Leadership Strategies, the nations leader in providing professional facilitators and group facilitation training, is seeking a Marketing Specialist with proven skills in producing creative deliverables that drive business growth and brand consistency. This is a hybrid role with approximately 90% remote work and at least one monthly mandatory in-office meeting day.

The successful candidate for our Creative Marketing Specialist will have a proven history of displaying specific clearly defined core competencies:

1. Collaboration. As the leading facilitation company in the nation, we are highly collaborative in our decision-making, believe strongly that great ideas can come from anywhere in the company, and therefore place a premium on giving opportunities for input. If you enjoy making decisions on your own and find it bothersome to hear the input of others, you will not find a comfortable home here.

2. Coachable learner. No one is perfect. We find that people are better when they recognize the areas in which they need to improve. If you cant identify one or two areas you are working on improving right now, or if you are afraid to admit mistakes youve made in the past and what you learned from them, or if you cant name any changes you have made based on feedback you have received, we are not the right environment for you.

3. Drive for Achievement. Our Creative Marketing Specialist will have an exceptional level of motivation, energy, and drive. We are a small but mighty Marketing team and were focused on extremely high levels of achievement. Our marketing efforts are focused on specific goals for growth in audience and marketing based revenue. We need every member of our team focused on their own personal and professional success. Leadership Strategies is the right place for team members who enjoy working hard, accomplishing big things, collaborating and gaining insights from others, and developing their skills.

4. Agility. There are many moving parts in a small company; we have many tasks and projects that will shift in priority. In this department, you will need to be able to easily pivot between priorities and stay accountable. The ideal candidates will have a problem-solving mentality and believe that there are many roads leading to the destination.

Responsibilities include:

Marketing - General

  • Participate in the development and own the tactical execution of creative marketing initiatives that drive traffic, grow reach, engagement, and leads to deliver sales and customer retention

  • Ability to use analytics and SEO best practices in all web related materials

  • Produce high-quality content internally or with the help of agency partners relevant to specific business segments including vertical markets, buyer personas, and stages along the customer journey

  • Maintain and manage project schedules, approvals, and resource plans to ensure projects are delivered in a timely manner and within budget

  • Collaborate with team on conducting market research as we develop/update products and services


Product

  • Layout and/or update the layout of course materials. This includes a high level of InDesign work on documents with many sections. This will be a collaborate effort with the Product Team providing exact content and you being able to execute those changes utilizing a combination of brand style and best practices

  • Ownership of brand consistency of our product materials for engagements and website presence


Design/ Website

  • Develop new templates within our style guide to be used for email, social media and webinars

  • Work with Content Specialist to create graphics that resonate with our messaging

  • Collaborate and adhere to the content calendar

  • Continually audit and update web collateral as product or company information changes

  • Ability to navigate and update pages and posts within Wordpress

  • Create/Update infographics for our website and customer journey


Requirements:

  • Education: B.A. or B.S. in Communications/Design/Marketing or equivalent experience.

  • Experience: Two to five years of experience in marketing with a focus on design/visuals. B2B and B2C knowledge desired.

  • Specific Skills: 3+ years InDesign experience, Wordpress, Canva, Photoshop, Google Suite, PowerPoint, Word, Excel, Wordpress, Hootsuite, Asana/Freedcamp (or similar PM tracker)

  • Experience with Hubspot a plus.

  • Must be able to show examples of previous design work


Company Description

Leadership Strategies has rapidly become the national leader in facilitation services. Our dynamic facilitators serve as catalysts for executive teams and task forces to achieve effective results through strategic planning, issue resolution and requirements gathering. In addition, our clients give us top marks for our highly acclaimed virtual and in-person training courses, including The Facilitative Consultant, The Facilitative Leader, Facilitating Virtual Meetings, Zoom+, and our flagship course, The Effective Facilitator arguably the best facilitation courses available.

Company Description

Leadership Strategies has rapidly become the national leader in facilitation services. Our dynamic facilitators serve as catalysts for executive teams and task forces to achieve effective results through strategic planning, issue resolution and requirements gathering. In addition, our clients give us top marks for our highly acclaimed virtual and in-person training courses, including The Facilitative Consultant, The Facilitative Leader, Facilitating Virtual Meetings, Zoom+, and our flagship course, The Effective Facilitator arguably the best facilitation courses available.