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Marketing Manager

2 months ago

Boston, United States Skyword Full time
Job DescriptionJob DescriptionDescription We are currently seeking a Marketing Manager to play an integral role on our Professional Services team. The Marketing Manager will be part of a team that is leading the content strategy for one of the world’s largest tech companies. As a member of the team, you’ll partner closely with the client’s content marketing manager to ensure their priorities become our priorities. The ideal candidate will have experience developing and executing marketing strategies across channels, thrives with tight deadlines and changing needs and knows how to interpret data.
Primary Duties and Responsibilities
  • Collaborate with client stakeholders and SMEs to establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and workstreams
  • Help drive the execution of content marketing initiatives from start to finish, leveraging internal support and driving collaboration
  • Analyze performance data, customer insights, market analysis, and marketing best practices to build successful strategies, complete with formal proposals and recommendations on tactics
  • Partner with other client agency teams across CRM and social media performance marketing and web teams to design, test and evolve lead nurturing tactics.
  • Working in partnership with Skyword’s creative operations and editorial teams, develop creative briefs and guide creative direction to meet objectives for all content 
  • Gather customer and market insights to inform overall content strategy - leading to increased customer conversions, and generating more qualified leads
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets


Skills, Knowledge and Expertise
  • Bachelor's degree or equivalent
  • 7-10 years of digital marketing experience 
  • 3-5 years of search, social and content marketing experience
What we would like to see:
  • Experience working with digital advertising agencies or consultancies
  • Strong understanding of the entire marketing ecosystem
  • Working knowledge of Microsoft Word, Excel and PowerPoint
  • Strong organizational skills, written and verbal communication skills
  • Ability to analyze issues and develop relevant and actionable plans, and recommendations
  • Ability to build partnerships and foster teamwork in a fast-paced environment
  • Self-starter approach to work, with an eagerness to take responsibility and consistently exceed objectives
  • Able to thrive in an entrepreneurial culture
  • Comfort with technology and the ability to discuss basic Internet technologies with clients
  • Ability to think strategically and identify and resolve problems, while maintaining a strong customer focus
  • Able to think outside the box and come up with creative solutions to challenges
  • Ability to manage time around unexpected situations and/or requests and prioritize workflow by the opportunity

Why Skyword? We offer:
  • A competitive market-based salary
  • Medical, dental, vision, life, and disability insurance plans
  • 401(k) Profit Sharing plan
  • Flexible vacation time
  • 12 paid holidays
  • Volunteer days
  • An open, friendly work environment

Many things can hold us back from applying to a job posting. The truth is, there's no such thing as the “perfect” candidate. Skyword is building a diverse, equitable and inclusive organization, so however you identify and whatever background you bring with you, will only complement the team we already have in place.  At Skyword every team member can grow and develop. So, please apply if this role inspires you, and would make you want to bring your best to work every day.  We’ll bring the rest to make this a memorable experience

Location

Skyword is a remote first organization with a corporate office in Boston, MA. We are open to qualified candidates who can work from our Boston, MA office or remotely from their home.