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Marketing Communications Specialist III

1 month ago

Flower Mound, United States United Musculoskeletal Partners Full time
Job DescriptionJob DescriptionDescription:

We are is seeking a Marketing Communications Specialist that will introduce and/or represent Ortho Associates/UMP practice(s) in the medical community and act as a customer service liaison to referring physician partners and their teams. This team member reports to the VP, Strategic Market Development for our Texas Market, and will collaborate with their peers and that leader to analyze and interpret quantitative data and qualitative market intelligence inputs, and to then create and execute strategies and tactics for provider relationship management that will help achieve practice and market-level goals and objectives.


Essential Duties and Responsibilities (Other duties may be assigned)+


As a key member of the marketing team, the Marketing Communications Specialist will:

  • Represent and communicate UMP partner practices mission(s), value proposition(s), care model(s), physician updates and clinical outcomes to the medical community in a specified territory/market
  • Facilitate relationship development between referring providers and UMP providers
  • Identify and mine data sources to target and deploy resources against areas of opportunity and focus for UMP practices, service lines, clinic locations and providers
  • Assist in analysis, development strategies and methodologies to grow core services.
  • Leverage market planning tools and CRM/PRM to strategically target, initiate and maintain relationships with relevant referring providers (physicians, APPs, PTs)
  • Identify opportunities for provider relations development and execute on them - plan and coordinate lunches, drop-ins, lunch & learns, virtual meetings, physician education, networking events and hospitality events.
  • Coordinate hospitality events, including but not limited to ticket distribution, gifts, follow-up ordering food for suites and lunches.
  • Provide monthly documentation and reporting for many aspects of the provider relations ecosystem: education, hospitality, outreach, referral patterns and overall impact
  • Be physically present in the market 4-5 days a week visiting UMP practice offices and referring provider offices; a regular cadence and territory will be established upon hire; mileage reimbursement will be provided for travel to referring provider offices


Requirements:
  • Minimum 3-5 years relevant experience in a consultative sales role, with additional core skills of communication, interpersonal relationships and negotiation
  • Health care and marketing experience preferred, with an understanding of managed care, reimbursement dynamics (payor strategy)
  • Driven and self-motivated with the ability to perform at a high level working autonomously when needed
  • Understanding of business data/outcomes and experience using data to support/refute hypotheses, build strategies and guide actions
  • Technically literate with computer proficiency with Microsoft Office, CRM platform(s) and EMRs
  • A client service mentality – you understand that we exist to support and deliver for the practices that are part of UMP
  • Passion and infectious enthusiasm for the brand you represent