Manager, Connected Intelligence

About Spark Foundry:
 
Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.
 
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
 
With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come. 
 
Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

Position Overview:

Do you have a passion for innovation, marketing and media, and a vision for how to deliver truly accountable marketing/advertising/media results and visualizations?
 
Spark Foundry, a world-wide leader in digital media planning, buying and strategy is driving an industry-leading, advanced performance media agenda. We are growing and looking to add key hires across our roster of blue-chip clients.
 
The analyst is a key driver to provide visualizations, a strategic thinker and a talented data visualization with a heavy emphasis on dashboard reporting. The primary responsibility will be generating and owning dashboards for clients. This position will allow you to be a significant contributor as part of the team and provide insights and recommendations through data visualizations.
 
This position requires both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, proficiency at problem solving, and a critical understanding of online media. The candidate must have a proven track record in data-rich analyses, and be a team player. A “roll up the sleeves” approach is mandatory and a “get it done” attitude is a must. Specific responsibilities include coordination between the research, analytics & media teams ensuring high quality analytical projects are effectively delivered. 
 
Successful candidates will be multi-dimensional ‘rising-stars’ who are able to employ complex problem solving skills, and are able to communicate these succinctly to a broad client and media stakeholder audience.
 

Roles and Responsibilities:

• Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy - understand the opportunities and limitations)
• Establish and manage data integrations utilizing a taxonomy nomenclature to make recommendations for data visualization to showcase media performance through the use of Datorama or Tableau
• Perform regular quality assurance/quality control checks on assigned client campaigns to ensure the data is processing accurately
• Utilize Excel, Datorama and Tableau to pull data into custom charts, tables, and to showcase the most critical series of actionable business metrics
• Design and build backend data streams and processes to automate reporting capability with data visualization tools
• Contribute to client status and reporting calls, including presentation of reporting as required
• Support the development of measurement strategies, learning agendas and roadmaps with input from senior team members and internal stakeholders
• Develop subject matter expertise in performance marketing, web analytics and Business Intelligence  platforms
• Clearly define project deliverables, timelines, and dependencies for junior team members, internal stakeholders and clients
• Complete other duties as assigned.

• 3-5 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand.
• Working knowledge of databases and SQL preferred
• Knowledge of media and website measurement technologies:
  • Ad serving platforms
  • Website analytics software
  • Data visualization skills desirable (e.g. Tableau, Datorama, PowerBI, etc.)
• Quantitative education or experience preferred (Statistics, Social Sciences, Economics, Quantitative Marketing).
• Strong analytical skills – able to analyze raw data, draw conclusions, and develop actionable

  Qualifications: Here are the hard skill basics to be successful as a Connected Intelligence Manager

  
  Required: 
   

• Bachelor’s degree or combination of education, and equivalent work experience is required
• Experience managing team of 2 or more associates/analyst preferred
• 3 to 5 plus years related experience in analytics/dashboard design, development and management
• Possess strong oral and written communication skills
• Partner with media teams to understand campaign objectives, strategy, and execution of digital and traditional media plans
• Analyze, synthesize and visually present data for campaign analysis meeting internal and external reporting deadlines
• Experience working with international teams is a plus
• Proficiency with Datorama, Tableau, or other data visualization tools is required
• Advanced user Microsoft Office Suite and reporting tools
• Strong verbal/written communication and interpersonal skills is required
• Self-starter with ability to thrive in an fast paced environment and able to function independently while providing status updates to a team of analysts
• Cooperative, flexible, conscientious, dependable, resourceful, self-motivated, team-oriented, Problem solving skills, time management and critical thinking with a professional and positive attitude
• Web analytics platforms (Google Analytics, Adobe Analytics, WebTrends, etc.)
• Demonstrated expertise in core MS Excel functions (vlookup, pivot tables, data visualization)
• Experience with online advertising/media, channel marketing, strategic marketing, off-line advertising/media and/or consulting

Other qualifications

• Strong analytical and problem solving skills
• Effective communication skills
• Ability to work independently and as part of a team
• Bachelor’s degree in computer science, Statistics, Marketing or related discipline preferred

• Character: The following qualities help drive success as member of the Spark Data and Analytics team:

• Entrepreneurial, engaging, resourceful, curious and self-directed spirit
• Willing and easily roll sleeves up or down; love the nitty-gritty and the strategy
• Collaborative approach to building cohesive, strong teams
• Loving and living the intersections between brands, people, media, communications
• Relentlessly passionate and resolute
• Planning and time management excellence.
• Proactive, especially in pushing for new opportunities, approaches, and ideas.
• Keenly focused on action and solutions; thriving with deep critical thinking and analysis.
• Pioneering insight attitude and research in-the-know.
• Resourcefulness, flexibility and adaptability, strong ability to pivot when the need arises.
• Inspired to be part of the insight journey/revolution with a growing, dedicated team.
• recommendations
• Experience analyzing large data sets
• Strong presentation skills
• Proven ability to communicate complex, technical concepts to broad based stakeholder audience

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

If you require accommodation or assistance with the application or onboarding process specifically, please contact hrcompliance_usms@publicis.com.

All your information will be kept confidential according to EEO guidelines.

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