Content Specialist II

1 week ago

Cedar Rapids, United States True North Companies Full time
Job DescriptionJob Description

TrueNorth is seeking a Content Specialist with deep expertise in the industries we serve to join our team in Cedar Rapids, IA. The ideal candidate will be a strategic thinker, an exceptional writer, and a proactive collaborator who can develop and deliver content that resonates with our target audiences.

About TrueNorth Companies:

Our clients face great risk and big opportunities. They seek leadership, integrity and real results. For twenty years, TrueNorth has met our clients' needs by providing innovative strategies and a personal connection to those we serve. Our integrated platform of risk management, employee benefits and personal financial strategies creates a multifaceted approach to address today's ever-changing complexities. Come join our amazing team

What TrueNorth Offers:

TrueNorth offers a lineup of excellent benefits to all full-time employees, including:

  • Annual Bonus
  • Medical, Dental, Vision
  • 401k with Company Contributions
  • Responsible Time Off (PTO)
  • 11 Paid Holidays
  • Company-paid Life and Disability Coverage
  • Paid Volunteer Time Off
  • Donation Match Program
  • Tuition Reimbursement
  • Employee Assistance Program (EAP)
  • Wellness Program with Financial Incentives/Discounts
  • Hybrid Work Schedule


The Content Specialist II will focus on writing, editing, and designing/formatting content for digital marketing and communication materials, while also supporting various marketing functions, trade shows, and industry events. This role is vital in creating communications that enhance brand awareness. The Content Specialist II will manage key internal and external communications across various channels and audiences, including industry partners, clients, and prospects.

Essential Job Functions:

  • Leverage subject matter expertise to develop and coordinate consistent marketing content that attracts, engages, and converts target personas across key industries.
  • Write, create, and influence TrueNorth’s content calendar, producing various industry-specific content, including blogs, press releases, social media posts, and more.
  • Develop forms and templates to align sales and corporate content strategies with industry best practices, supporting teams with high-quality, relevant materials for events and webinars.
  • Collaborate with internal and external experts, technology teams, and leaders to deliver fresh content ideas that position TrueNorth as an industry thought leader.
  • Adapt to new technology and tools to create and optimize content, using data insights and KPIs to continually enhance content strategy and conversion.
  • Deepen your understanding of TrueNorth's value to B2B and B2C clients, ensuring consistent messaging that reflects our industry leadership and positive image across campaigns.
  • Execute creative concepts and marketing objectives within approved timelines and budgets, updating websites and media platforms with current, industry-relevant content.
  • Stay informed on industry trends, division news, and company developments, providing timely updates to keep teams engaged and informed.
  • Increase industry knowledge through continuing education, involvement in associations, and participation in professional development opportunities.
  • Provide content support for industry events, hosted events, and webinars, ensuring alignment with industry standards and messaging.
  • Assist with gathering data on content performance and ROI, using insights to continually optimize strategies and processes.
  • Perform other duties as assigned.

Credentials:

  • A four-year degree in Journalism, Communications, Business/Marketing, Advertising or a related field preferred
  • Minimum of four years of media, content development and campaign creation experience required
  • Experience with CMS administration preferred
  • Experience with Microsoft Office, including Word, Excel, Outlook, and basic PowerPoint functions
  • Experience in Adobe InDesign Creative Suite, Illustrator & InDesign is preferred but not required
  • Proficient experience in AP-style writing preferred

Skills:

  • Strong attention to detail and organizational skills
  • Creative writing and editing expertise
  • Critical thinking and problem-solving (solutionist) abilities
  • Proficient in customer service and de-escalation techniques
  • Experience in data analysis and project management
  • Ability to multitask efficiently while maintaining focus
  • Flexible and adaptable in dynamic environments
  • Self-motivated with a positive and professional demeanor
  • Effective execution and completion of tasks

Why TrueNorth?

We are a company focused on developing our people and growing the business. We offer a competitive benefit package, wellbeing programs and incentives, and a positive work culture.

TrueNorth is honored to be recognized by Inc 5000's as a Fastest Growing Company

Click here to view a video about TrueNorth's Core Values & what they mean to us.

TrueNorth makes all employment-related decisions on the basis of qualifications, merit, and business need, and does not discriminate against any applicant on the basis of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any other category protected local, state or federal laws.

Apply today


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