Director, Content

2 weeks ago

Houston, United States Direct Digital Holdings Full time
Job DescriptionJob Description

Brand: Direct Digital Holdings

Job Title: Director, Content & Digital Services

Job Type: Full-Time

Location: Houston (Hybrid)


Company Details

Direct Digital Holdings (Nasdaq: DRCT) is a leading advertising and marketing technology platform that collectively delivers marketing solutions through its three brands in the Digital Advertising and AdTech industry: Colossus SSP, Huddled Masses, Orange 142. As the 9th Black-owned company to go public in the U.S., we take immense pride in our role as industry trailblazers to help brands, middle market companies, Fortune 500 and agencies deliver successful marketing results that drive return on investment and strategic growth objectives. Direct Digital Holdings is not just shaping the present; we’re paving the way toward providing Digital Advertising for Everyone.

Colossus SSP: our sell-side platform provides advertisers of all sizes with a programmatic advertising platform that automates the sale of ad inventory between advertisers and agencies leveraging proprietary technology. Platform offers extensive reach within both general market and multicultural media partners to help brands and agencies scale to reach highly sought after audiences and helps publishers find the right brands for their readers, as well as drive advertising yields across all channels: web, mobile, and CTV.

Huddled Masses: digital marketing and advertising consulting company that provides solutions to SMB advertisers and media agencies growing their business. Huddled Masses brings performance marketing to the next level by optimizing the digital sales pipelines for businesses of all sizes.

Orange142: digital media and advertising company offering advertising and marketing solutions for marketers in midsize to enterprise companies. Orange142 acts as a trusted partner, helping companies and institutions effectively connect with their target audiences, captivate their attention and drive ROI across digital media channels.

The Opportunity

Direct Digital Holdings is seeking a Director of Content & Digital Services to join the team at our Headquarters location in Houston, Texas.

The Director of Content & Digital Services will lend their expertise to a diverse creative and digital marketing team working to deliver top-notch services in the AdTech and Digital Marketing domains. This position is pivotal in driving our services forward and ensuring excellence in content creation, social media management, website development, and SEO/SEM strategies. This is a great opportunity for someone looking to play a pivotal role in ensuring the success and continued growth of our organization and its subsidiaries.

Responsibilities

  • Manage and oversee contracted creative contributors, including content writers, social media managers, website developers, SEO/SEM experts, videographers, and designers.
  • Foster a collaborative and productive team environment to achieve departmental goals.
  • Develop and implement content strategies that align with organizational goals and industry trends.
  • Oversee the creation of high-quality, engaging content for various platforms, including blogs, emails, websites, and social media.
  • Manage the planning and execution of organic social media campaigns that drive engagement and growth.
  • Monitor and analyze social media performance to optimize strategies and meet organizational objectives.
  • Oversee the creation and redesign of operating company websites to improve user experience and performance.
  • Collaborate with web developers and designers to ensure websites are visually appealing and functional.
  • Identify and build relationships with suitable influencers and partners.
  • Develop and manage influencer marketing campaigns to enhance client brand visibility and credibility.
  • Implement and optimize SEO and SEM campaigns to boost clients' online visibility and performance. Monitor and report on campaign effectiveness, making data-driven recommendations for improvement.
  • Serve as the main point of contact for key stakeholders, ensuring their needs and objectives are met.

Qualifications

  • A bachelor's degree from an accredited four-year college or university in Marketing, Business, or another related field is required.
  • A master’s degree or MBA from an accredited four-year college or university is preferred.
  • Three (3) to five (5) years of experience working in a professional capacity for a digital advertising or marketing agency, media company, or advertising technology organization is required. At least two (2) of those years should include management or mentorship of internal or external teams.
  • Strong knowledge of content strategy, social media management, website development, and SEO/SEM best practices.
  • Excellent communication and interpersonal skills for stakeholder and team interactions.
  • Data-driven mindset, with the ability to analyze and interpret performance metrics.
  • Creative and innovative thinking to stay ahead of industry trends.
  • Exceptional project management skills, including budget management and resource allocation.

Compensation


Base salary plus annual bonus and benefits.


Benefits

Our “Culture of Care” philosophy is important to us, and we recognize that each member of our team contributes to creating and maintaining an environment of open communication, respect, professionalism, fun, and caring for those we work with.

We place a high value on work-life balance and offer a hybrid work environment as well as flexible PTO.

We also care about your health and well-being, and strive to deliver above market health, vision, dental, short- and long-term disability, and life insurance benefits at no cost to our employees. We encourage you to take initiative in your health through gym membership reimbursements and incentive wellness programs.

Furthermore, we want to help you financially plan for your future by offering a 401(k) plan with a match, free financial coaching/counseling and student loan assistance and tuition reimbursement.

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