Demand Generation Manager, Law Firms

2 weeks ago

Boston, United States Anaqua Full time
Job DescriptionJob DescriptionSalary:

The Demand Generation Manager, Law Firms is a revenue-centric marketer with proven skills in developing and executing programs that result in pipeline creation and acceleration of the B2B marketing funnel. The right individual thinks beyond leads, focusing on pipeline creation and progression through marketing programs that drive awareness and consideration among our buyers. In this role, you must strike the right balance of strategy and execution, with a relentless drive to constantly test and improve. This person will have a high level of autonomy and accountability and requires a unique blend of self-motivation, creativity and obsessive analytical skills.  The Demand Generation Manager reports directly to the Vice President, Marketing.


You’ll love this job if you like to:

  • Build lead generation programs by using multiple channels including email marketing, content marketing, paid media, social media, web, SEO, SEM, marketing automation aligned with business goals
  • Grow new leads by converting site traffic through calls-to-action, landing pages, lead generation content, and remarketing
  • Develop account-based marketing programs for large scale accounts to accelerate the enterprise sales cycle
  • Work with sales to develop messaging, positioning, and outreach tactics that engage prospects in new ways
  • Work closely with the SDR team to ensure quality lead delivery, proper follow-up, and incorporate feedback into marketing programs
  • Work with product marketing to create personas tied to specific customer needs and preferences.
  • Forecast, track, and report on marketing campaign performance including funnel conversion metrics
  • Partner with internal and external creative and copywriting resources to design and develop content that drives engagement/action
  • Ensure timely deployment of initiatives and project success by managing stakeholders, calendars, budget, timelines, and processes
  • Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows.

 

What you’ll need to be successful:

  • Bachelor’s degree in marketing or a related field required
  • 4+ years of demand generation experience in a SaaS business (Industry experience a plus)
  • Proven track record of successfully partnering with Sales management
  • Strong understanding of demand generation fundamentals and best practices to drive success, including a focus on metrics tracking and results
  • Excellent oral and written communication skills, with the proven ability to develop relationships and communicate with all levels of the organization
  • Proven ability to excel in a fast-paced environment is extremely important, particularly an entrepreneurial attitude and the ability to thrive in an environment of change and ambiguity
  • Marketing automation experience is required (Salesforce (Account Engagement), Marketo, Eloqua)
  • Analytics tools experience (SFDC or similar tools)
  • Experience in collaborating with multiple stakeholders to drive a project or program to success 


Perks & Benefits:

  • Hybrid or fully remote work model
  • Medical, dental, vision, life, and pet insurance
  • 401(k) with company match
  • Casual and fun work environment
  • 3 weeks of vacation
  • 8 company holidays, plus 2 floating holidays


Anaqua, Inc. is a premier provider of integrated intellectual property (IP) management technology solutions and services for corporations and law firms. Its IP management software solutions, AQX® and PATTSY WAVE®, both offer best practice workflows with big data analytics and tech-enabled services to create an intelligent environment designed to inform IP strategy, enable IP decision-making, and streamline IP operations, tailored to each segment’s need. Today, nearly half of the top 100 U.S. patent filers and global brands, as well as a growing number of law firms worldwide use Anaqua’s solutions. Over one million IP executives, attorneys, paralegals, administrators, and innovators use the platform for their IP management needs. The company’s global operations are headquartered in Boston, with offices across the U.S., Europe, Asia, and Australia. For additional information, please visit anaqua.com, or on Anaqua's LinkedIn.



At Anaqua, we strive to build an inclusive environment that encourages, supports, and celebrates the diverse voices and backgrounds of our team members who also represent the diverse needs of our customers. Anaqua is an Equal Opportunity Employer, and all qualified applicants are considered for employment without regard to race, color, gender, gender identity, sexual orientation, religion, national origin, age, disability, veteran status or any other protected demographic.

  • Demand Generation Manager, Law Firms

    3 weeks ago

    Boston, United States Anaqua IP Management Software and Services Full time

    The Demand Generation Manager, Law Firms is a revenue-centric marketer with proven skills in developing and executing programs that result in pipeline creation and acceleration of the B2B marketing funnel. The right individual thinks beyond leads, focusing on pipeline creation and progression through marketing programs that drive awareness and consideration...

  • Demand Generation Manager, Law Firms

    2 days ago

    Boston, United States Anaqua Full time

    Job DescriptionJob DescriptionSalary: The Demand Generation Manager, Law Firms is a revenue-centric marketer with proven skills in developing and executing programs that result in pipeline creation and acceleration of the B2B marketing funnel. The right individual thinks beyond leads, focusing on pipeline creation and progression through marketing programs...

  • Office Manager

    6 days ago

    Boston, United States Insight Global Full time

    Title: Office Administrator (Law Firm)Location: Fully onsite in Boston, MADuration: PermanentRequired Skills and Experience:7+ years of professional services management experience, preferably in a multi-office law firm.5+ years in delivering a wide range of professional support services.Solid understanding of a professional services firm structure and...

  • Office Manager

    7 days ago

    Boston, United States Insight Global Full time

    Title: Office Administrator (Law Firm)Location: Fully onsite in Boston, MADuration: PermanentRequired Skills and Experience:7+ years of professional services management experience, preferably in a multi-office law firm.5+ years in delivering a wide range of professional support services.Solid understanding of a professional services firm structure and...

  • Office Manager

    6 days ago

    Boston, United States Insight Global Full time

    Title: Office Administrator (Law Firm)Location: Fully onsite in Boston, MADuration: PermanentRequired Skills and Experience:7+ years of professional services management experience, preferably in a multi-office law firm.5+ years in delivering a wide range of professional support services.Solid understanding of a professional services firm structure and...

  • Law Firm Receptionist

    2 months ago

    Boston, United States Latitude, Inc. Full time

    Job DescriptionJob Description Receptionist/Office Assistant to sit in its Boston office. The Receptionist/Office Assistant is responsible for answering incoming calls, directing calls to other members of the Firm, greeting clients, vendors, and other guests, demonstrating professionalism at all times.  The Receptionist/Office Assistant will also provide...

  • Demand Generation Manager

    6 days ago

    Boston, United States Houghton Mifflin Harcourt Full time

    Press Tab to Move to Skip to Content Link Houghton Mifflin Harcourt (HMH) is a learning technology company committed to delivering connected solutions that engage learners, empower educators and improve student outcomes. As a leading provider of K–12 core curriculum, supplemental and intervention solutions, and professional learning services, HMH partners...

  • Business Relationship Manager

    24 hours ago

    Boston, United States Wilmerhale Full time

    Business Relationship Manager (Law Firm IT Management Consultant) Tracking Code 1977-437 Job Description WilmerHale is a leading, full-service international law firm with 1,000 lawyers located throughout 12 offices in the United States, Europe and Asia. Our lawyers work at the intersection of government, technology and business, and we remain committed to...

  • Demand Generation Manager

    4 weeks ago

    Boston, United States Crayon Full time

    This role will lead demand generation for Crayon with the goal of identifying, attracting, and nurturing qualified prospects. The ideal candidate will be a scrappy marketer who is comfortable wearing many hats - from writing ad copy one minute to optimizing web traffic the next. This individual possesses the ability to successfully take programs from concept...

  • Demand Generation Manager

    7 days ago

    Boston, United States Beacon Hill Full time

    Our client is looking to add a Demand Generation Manager to their team. This is a hybrid role in downtown Boston and would be a contract role until the end of the year with potential to extend and/or convert full-time.The Demand Generation Manager is responsible for executing and measuring multi-channel marketing campaigns to help us acquire, build, and...

  • Demand Generation Manager

    3 weeks ago

    Boston, United States Crayon Full time

    Job DescriptionJob DescriptionThis role will lead demand generation for Crayon with the goal of identifying, attracting, and nurturing qualified prospects. The ideal candidate will be a scrappy marketer who is comfortable wearing many hats — from writing ad copy one minute to optimizing web traffic the next. This individual possesses the ability to...

  • Demand Generation Manager

    2 weeks ago

    Boston, United States Crayon Full time

    This role will lead demand generation for Crayon with the goal of identifying, attracting, and nurturing qualified prospects. The ideal candidate will be a scrappy marketer who is comfortable wearing many hats - from writing ad copy one minute to optimizing web traffic the next. This individual possesses the ability to successfully take programs from concept...

  • Demand Generation Manager

    4 weeks ago

    Boston, United States Crayon Full time

    Job DescriptionJob DescriptionThis role will lead demand generation for Crayon with the goal of identifying, attracting, and nurturing qualified prospects. The ideal candidate will be a scrappy marketer who is comfortable wearing many hats — from writing ad copy one minute to optimizing web traffic the next. This individual possesses the ability to...

  • Partner - General Liability Defense Litigation Attorney - National Law Firm

    1 month ago

    Boston, United States Lexitas Legal Talent Outsourcing Full time

    Our client, a prominent national law firm, is seeking a Partner to join their Boston office.This position may be hybrid. The ideal candidate will have 10+ years of General Liability Defense Litigation experience and 400k+ in portable business.Competitive base salary (185k to 300k), (depending on portable business), bonus and benefits.Resumes may be sent to...

  • Partner - General Liability Defense Litigation Attorney - National Law Firm

    2 months ago

    Boston, United States Lexitas Legal Talent Outsourcing Full time

    Our client, a prominent national law firm, is seeking a Partner to join their Boston office.This position may be hybrid. The ideal candidate will have 10+ years of General Liability Defense Litigation experience and 400k+ in portable business.Competitive base salary (185k to 300k), (depending on portable business), bonus and benefits.Resumes may be sent to...

  • Remote Family Law Attorney

    8 hours ago

    Boston, United States Pacific Northwest Family Law Full time

    Pacific Northwest Family Law is seeking a experienced Attorney to join our family law practice. The position is remote but comes with full compensation and benefits. We seek attorneys who are "high accountables," who can work independently, and who demand high performance from themselves and expect to be compensated fairly for that performance. We help our...

  • Senior Manager, Demand Generation Marketing

    7 days ago

    Boston, United States Forward Financing Full time

    Headquartered in Boston, Forward Financing has been recognized as a Best Place to Work by the Boston Business Journal and Built In Boston and is certified as a Great Place to Work.® At Forward, we believe every business deserves financial opportunity. That’s why we provide fast, flexible capital to small businesses that have often been underserved by...

  • Senior Manager, Demand Generation Marketing

    2 days ago

    Boston, United States Forward Financing Full time

    Headquartered in Boston, Forward Financing has been recognized as a Best Place to Work by the Boston Business Journal and Built In Boston and is certified as a Great Place to Work.® At Forward, we believe every business deserves financial opportunity. That’s why we provide fast, flexible capital to small businesses that have often been underserved by...

  • Senior Manager, Demand Generation Marketing

    7 days ago

    Boston, United States Forward Financing Full time

    Job Description Job Description Headquartered in Boston, Forward Financing has been recognized as a Best Place to Work by the Boston Business Journal and Built In Boston and is certified as a Great Place to Work. At Forward, we believe every business deserves financial opportunity. That's why we provide fast, flexible capital to small businesses that have...

  • Senior Manager, Demand Generation Marketing

    5 days ago

    Boston, United States Forward Financing Full time

    Job DescriptionJob DescriptionHeadquartered in Boston, Forward Financing has been recognized as a Best Place to Work by the Boston Business Journal and Built In Boston and is certified as a Great Place to Work.® At Forward, we believe every business deserves financial opportunity. That's why we provide fast, flexible capital to small businesses that...