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Paid Media Coordinator
3 months ago
About Ruggable:
Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that's disrupting the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that don't compromise on function. If you're passionate about consumer products, e-commerce, and high-growth start-ups, keep reading
Job Summary:
We are seeking a Paid Media Coordinator to help assist with the development and execution of media campaigns. The ideal candidate will be detail oriented, creative, strategic, comfortable working in a fast-paced environment, and quick to adapt to change.
In this role, you will have the opportunity to help drive results through campaigns and participate in planning for acquisition and creative strategy. You'll work on paid social campaigns as well as growth opportunities such as affiliate, international expansion, and other similar opportunities.
Please note: this is a contractor position that will pay $41 per hour for an estimated 35 hours per week. This role is not eligible for benefits. Our Marketing team works onsite in Gardena on Mondays, Tuesdays, and Wednesdays.
What You'll Do:
Project Management: (60% - biggest priority in this role)
- Manage deliverables and timelines across various departments
- Communicate with the team on project status and ensure deadlines are met
- Lead different groups of individuals on ad hoc projects
- Support Growth Operations by managing creative processes, timelines and external creative agencies
- Collaborate with paid social, retention, creative and other cross functional teams to create campaign and creative strategies
Ad Management: (25%)
- Manage campaigns with clear marketing KPIs in mind, whose goals may be acquisition, direct response or engagement
- Manage and analyze A/B tests on all aspects of campaigns and creative
Analysis: (15%)
- Diligently monitor the performance and continuously optimize in order to grow sales while hitting efficiency goals
- Provide insights to help the full marketing team improve efforts, including messages that drive engagement and sales, the impact of promotions, and similar analysis
- Conduct market research of other e-commerce and competitor marketing best practices
- Maintain high levels of up-to-date knowledge of strategies and opportunities in paid media (attribution, best practices, betas, ad network updates, innovation opportunities, etc.)
- Collaborate with contractors, agencies, and 3rd party vendors when needed
What You'll Need to Have:
Required:
- Agency and/or ecommerce experience is a plus
- A proven track record and expert level of experience with Digital Media and/or advertising
- Strong understanding of digital marketing metrics (CPC, CTR, CPM, CPA, ROAS, CVR)
- 1+ years of experience in managing paid social campaigns
- Expertise in Microsoft Excel and Google Sheets
- Strong project management skills with expertise in Asana or other project management tools
- Analytical with strong quantitative skills
- Organized and detail oriented with the ability to adapt in a fast paced environment
- Excitement for start-ups and building from the ground up
- Bachelor's Degree or equivalent work experience
- Knowledge of analytics tools such as Google Analytics is a plus
Compensation:
- $41 per hourr, 35 hours a week
At Ruggable, we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.
If you are based in California, we encourage you to read this important information for California residents linked here.
To all recruitment agencies: Ruggable does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Ruggable employees or any other company destination. Ruggable is not responsible for any fees related to unsolicited resumes.
