E-Commerce Manager

1 month ago

Houston, United States Houstonian Campus LLC Full time
Job DescriptionJob Description

Key Responsibilities:

Digital Sales Strategy:

  • Develop effective marketing campaigns for digital applications like Shopify, Instagram, and Facebook to generate sales and build brand awareness.
  • Work with buyers to develop a group sales strategy by partnering with key vendors, membership, spa, and hotel leads.
  • Continuously analyze online sales data and group sales performance to ensure maximum effectiveness and budget goals.

Content Creation and Management:

  • Manage the day-to-day operations of our Shopify stores, including product uploads and inventory management for shophoustonian.com, .www.sagenbloom.com
  • Ensure the websites are constantly updated with the latest product offerings, prices, and promotions.
  • Continuously improve the user interface and shopping experience to enhance customer satisfaction and driver conversions.
  • Implement best practices in user experience design and navigation.
  • Create and manage product descriptions for online platforms and place orders to support sales.
  • Understand the life cycle of products, inventory status, and seasonal demands related to hotel, club, and spa.
  • Recommend updates, templates, and apps to keep sites fresh and compelling.
  • Develop quarterly promotions to feature on websites.
  • Work closely with the Social Media Coordinator to capitalize on posts.
  • Devise Direct Message sales through Instagram and FB posts.
  • Work with buyers and vendors to secure professional images, content, pricing, and drop dates.
  • Develop sales strategy and collateral to service members, guests, and clients for their gift-giving, team building, or employee incentive needs.
  • Specific segments for shopping related to our clients: weddings, special events, corporate and spa gift giving
  • Prepare an annual content calendar that can be edited and monitored by the marketing and buying team.
  • Create seasonal lookbooks to present to Corporate Group Sales Managers and Event Planners.
  • Manage on-hand inventory to meet sales trends.
  • Understand logistics when adding products related to procurement and fulfillment to the websites.
  • Meet with key vendors to gather insight on products for website and corporate sales.

Analytics & Reporting:

  • Utilize Shopify analytics to monitor and analyze trends.
  • Use data-driven insights to identify areas of improvement and recommend actionable strategies for enhancing online and group sales growth.
  • Continuously optimize ad campaigns to improve click-through rates (CTR) and return on ad spending.
  • Monitor and analyze website traffic, sales data, and customer behavior to make data-driven recommendations for marketing strategies.
  • Performs additional duties as required in accordance with company policies and safety guidelines.

Qualifications:

  • 3+years of E-commerce experience in apparel and accessories; wholesale/retail environment is preferred
  • Exceptional time management skills: ability to organize, prioritize, and manage multiple projects with overlapping goals and objectives
  • Bachelor's degree in marketing, business, sales, or related fields or equivalent years of related work experience that provides the required knowledge, skills and abilities
  • Logical, process-oriented person who already understands how to execute campaigns
  • Professional demeanor; comfortable presenting to and interacting directly with clients and co-workers
  • Excellent written and verbal communication skills with an eye for detail
  • Basic photo and video editing skills for creating content specific to Shopify and product lookbooks
  • Strong creative and design sensibilities, able to create engaging visual content
  • Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously
  • Strong organizational skills with the ability to prioritize and execute multiple projects simultaneously
  • A passion for staying on top of industry trends and leveraging emerging opportunities in social media
  • Microsoft Software: Word, Excel, PowerPoint, Outlook, and Database-related programs

Physical Requirements:

Sitting/Standing:

  • Ability to remain seated for extended periods of time at a desk
  • Regular standing to access files, merchandise, perform inventory checks, or to assist team members

Manual Dexterity:

  • Frequent use of computer keyboard and mouse
  • Ability to operate standard office equipment including photocopiers, fax machines, and phone systems
  • Handling, sorting, and organizing paperwork and files

Lifting:

  • Ability to lift and carry inventory, merchandise, and other related items weighing up to 20 pounds on a regular basis

Mobility:

  • Ability to move around the office space, walk to and from departments or office sections
  • Ability to bend or stoop on a regular basis, with ability to walk throughout Campus

Vision:

  • Close vision required for reading computer screens, documents, and files
  • Ability to adjust focus for tasks such as data entry, reading, and proofreading

Hearing:

  • Ability to hear and understand spoken instructions, phone calls, and in-person conversations

Speech:

  • Clear speech and communication skills necessary for telephone communication and face-to-face interactions

Environmental Tolerance:

  • Ability to work in a standard office environment with controlled temperature settings
  • Tolerance to the sound levels typically present in an office environment, such as printers, phones, and light conversations

Endurance:

  • Capacity to maintain productivity and efficiency, performing multiple tasks simultaneously

**Note:** Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. It is essential for companies to be compliant with applicable laws, such as the Americans with Disabilities Act (ADA), when considering the physical requirements of a position.

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