Brand Manager
2 weeks ago
Why we have this job
The Brand Manager will serve as the brand steward to drive growth as part of the long-range
planning process. The BM will be responsible for building/maintaining brand equity while
driving profit, revenue, and volume across the trademark. This is a traditional brand role
requiring skills sets such as leading external partners, identifying consumer insights and key
business issues, formulating brand strategies, and planning and executing brand plans. The
ideal candidate is strategic, driven, able to multi-task and collaborative in nature.
Roles & Responsibilities
• Develop marketing plans, including annual business plans, to meet business
objectives
• Recommend adjustments to plans as needed, considering competitive initiatives and
progress against business objectives
• Lead, motivate, and partner with cross-functional teams (e.g., Sales, Supply Chain,
Operations, R&D and Finance) to implement business plans
• Manage the day-to-day business operations, including:
o Execution of marketing programs including advertising, consumer
promotions, packaging, websites
o Business analysis, including post program analyses and ROIs (e.g.,
IRI/Nielsen, Homescan and other syndicated research)
o Budget management
o Competitive monitoring and response
• Manage advertising and promotion development and be the key daily interface with the advertising and promotion agencies, lead advertising brief and media brief development
• Work across the NPD/innovation development process: identify consumer insights, develop concepts/positioning, assess market potential, and partner with cross-
functional team to quickly bring viable new products or platforms to market
• Partner with Sales/Customer Marketing to develop account/channel specific
initiatives
To be great at this job you will need: Qualified candidates will have demonstrated the
following skills through specific work experiences and identifiable business results:
• Bachelor’s degree, MBA Degree Preferred with 5+ years experience in CPG marketing
• Innovation experience (demonstrated ability to lead a concept from idea to shelf)
• Solid understanding of promotion and media planning - both grassroots and across major mediums (OOH, radio, print, new digital)
• Ability to use basic financial analysis e.g., Return on Investment, related to marketing effectiveness, resource allocations and new business opportunities.
• Marketing Research Resources: Knowledge and application of industry research resources (e.g., attitude and usage, Nielsen, trend resources)
• Syndicated Sources: Knowledge of syndicated sources (e.g., AC Nielsen, Home Scan) used in the analysis of trended consumer and volume dynamics
• High energy, enthusiasm, passion & an entrepreneurial spirit
• Excellent communication, influencing, and negotiation skills with agencies & vendors.
• Proven people skills and ability to work as part of a team (Collaborative)
• Sense of urgency, hands-on, ability to prioritize is critical, strong presentation skills
• Strong analytical skills, computer skills (Microsoft Office, etc.)
• Project & Agency Management skills
• Strong understanding of the CPG retail environment and paths to success
Scope of work:
• Internal expert on and champion of the brand
• Drive growth on base business (leverage the 5 P’s)
• Innovation
• Develop programming that drives incremental merchandising with retail partners
• Project Management, including the creative process
• Support strategic planning and positioning
-
Branch Manager
4 days ago
Montvale, United States PNC Financial Services Group Full timeJob Profile Position Overview At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute...
-
Senior Manager, Marketing
7 days ago
Montvale, United States INSTITUTE OF MNGT Full timeJob DescriptionJob DescriptionPOSITION SUMMARY:The Senior Manager, Marketing will be responsible for developing and executing marketing strategy, communications plans, and marketing operations for IMA’s business development activities and IMA’s thought leadership and educational offerings: global events, education products, research reports, and...
-
Finance Inventory Control Manager
14 hours ago
Montvale, United States Benjamin Moore & Co Full timeOverview: **Company Summary** Benjamin Moore is proud to be a part of Berkshire Hathaway, which was recognized by Fortune magazine as the world's third most admired company. And for more than 140 years we’ve been a respected leader in the architectural coatings and home décor landscape; creating the products and tools that enrich and beautify thousands...
-
Laboratory Technician
Found in: beBee S US - 2 weeks ago
Montvale, United States Manpower Full timeOur client, a Consumer goods company is seeking a Laboratory Technician for a 6 - month contract.Job Title: Laboratory TechnicianResponsible for batching of lab samples and product testing (Performance, stability, analytical)Perform Chemical and physical analysis on raw materials, prototypes and finished productsBS Degree (Chemistry, Biology science...
-
Senior SQL Developer
Found in: Appcast US C2 - 1 week ago
Montvale, United States Health Monitor Network Full timeHealth Monitor is a leading healthcare marketing platform that empowers pharmaceutical and OTC brands to build patient-physician relationships and achieve better outcomes. As a nationally recognized targeted healthcare marketing platform for the Pharma/OTC industry, our in-house content studio creates bespoke, educational content about disease states and...
-
Senior SQL Developer
Found in: Appcast Linkedin GBL C2 - 2 weeks ago
Montvale, United States Health Monitor Network Full timeHealth Monitor is a leading healthcare marketing platform that empowers pharmaceutical and OTC brands to build patient-physician relationships and achieve better outcomes. As a nationally recognized targeted healthcare marketing platform for the Pharma/OTC industry, our in-house content studio creates bespoke, educational content about disease states and...
-
Director of Product Marketing
7 days ago
Montvale, United States WOTC Inc Full timeDirector of Marketing WOTC.com Location: Montvale, NJ Type: Onsite | Full-Time |Salaried Office Hours: 9-5 PM About WOTC.com: WOTC.com is a preeminent provider of tax credit services, empowering businesses across the United States with significant financial benefits. As the leader in our niche market, our focus is on leveraging extensive knowledge in...
-
Clinical Formulary Specialist
2 weeks ago
Montvale, United States EmpiRx Health Full timeJob DescriptionJob DescriptionWho We Are:EmpiRx Health is the leading clinically driven, customer-first PBM company that puts the pharmacist at the center of its service model to optimize member care while substantially reducing costs for plan sponsors.What We Do:We place more emphasis on member care than any other PBM by focusing on health outcomes first....
-
Montvale, United States EmpiRx Health Full timeJob DescriptionJob DescriptionWho We Are:EmpiRx Health is the leading clinically-driven, customer-first PBM company that puts the pharmacist at the center of its service model to optimize member care while substantially reducing costs for plan sponsors.What We Do:We place more emphasis on member care than any other PBM by focusing on health outcomes first....
-
Remote B2B Product Marketing Director
Found in: Jooble US O C2 - 7 days ago
Montvale, NJ, United States Wotc.com Full timeDirector of Marketing WOTC.com Location: Montvale, NJ Type: Onsite | Full-Time |Salaried Office Hours: 9-5 PM About WOTC.com: WOTC.com is a preeminent provider of tax credit services, empowering businesses across the United States with significant financial benefits. As the leader in our niche market, our focus is on leveraging extensive knowledge...
-
Director of Product Marketing
Found in: Jooble US O C2 - 7 days ago
Montvale, NJ, United States Wotc.com Full timeDirector of Marketing WOTC.com Location: Montvale, NJ Type: Onsite | Full-Time |Salaried Office Hours: 9-5 PM About WOTC.com: WOTC.com is a preeminent provider of tax credit services, empowering businesses across the United States with significant financial benefits. As the leader in our niche market, our focus is on leveraging extensive knowledge in...
-
Credit Administrator
2 weeks ago
Montvale, United States Benjamin Moore & Co Full timeCredit Administrator ID 2024-1402 Category Finance Position Type Salaried Remote No Shift Time 40 Location Montreal, Quebec ; Montvale, New Jersey Overview Benjamin Moore fait partie de Berkshire Hathaway, la troisieme societe la plus admiree au monde selon le magazine Fortune. En...
-
Retail Operations, Program and Data Support
Found in: Resume Library US A2 - 8 hours ago
Montvale, New Jersey, United States Benjamin Moore & Co Full timeOverview: Company Profile: Benjamin Moore is proud to be a part of Berkshire Hathaway, which was recognized by Fortune magazine as the world's fourth most admired company. And for more than 140 years we've been a respected leader in the architectural coatings and home décor landscape; creating the products and tools that enrich and beautify thousands...
-
Senior Data Analyst and Point-of-Sale Program Support
Found in: Resume Library US A2 - 8 hours ago
Montvale, New Jersey, United States Benjamin Moore & Co Full timeOverview: Company Profile: Benjamin Moore is proud to be a part of Berkshire Hathaway, which was recognized by Fortune magazine as the world's fourth most admired company. And for more than 140 years we've been a respected leader in the architectural coatings and home décor landscape; creating the products and tools that enrich and beautify thousands...
-
Data Analyst and Point-of-Sale Program Support
Found in: Resume Library US A2 - 8 hours ago
Montvale, New Jersey, United States Benjamin Moore & Co Full timeOverview: Company Profile: Benjamin Moore is proud to be a part of Berkshire Hathaway, which was recognized by Fortune magazine as the world's fourth most admired company. And for more than 140 years we've been a respected leader in the architectural coatings and home décor landscape; creating the products and tools that enrich and beautify thousands...