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Marketing and Sales Representative

2 months ago

Northbrook, United States Visiting Angels Full time
Job DescriptionJob Description

POSITION PURPOSE: The Marketing/Sales Representative is responsible for generating business from referral sources to meet agency growth and revenue goals.

BENEFITS:  Hourly pay plus commissions. Paid Time off.
PRINCIPAL ACCOUNTABILITIES AND ESSENTIAL FUNCTIONS:
The duties and responsibilities described below do not represent a comprehensive list for this position.  Additional tasks may be assigned periodically as necessitated by business demands.
  • Drive business growth by spending a majority of the workday in the field developing referral relationships that result in eligible referrals (majority of time is spent in the field).
  • Educate referral sources and the community about the referral process, company differentiators and the ease of making referrals.
  • Understand the philosophy of the private duty homecare model. Remain current on local industry trends to represent and differentiate Visiting Angels and its services in the local market.
  • Effectively articulate the benefits of private duty homecare services to both professional referral sources and consumers.
  • Develop new and ongoing referral relationships with targeted accounts identified in the marketing plan to increase referrals and achieve business growth goals.
  • Accurately generate required reports and documentation of sales activity within designated timelines.
  • Assist with planning and execution of all digital marketing initiatives, including: PPC, SEO, Email, Social Media, display marketing campaigns to increase traffic, generate quality leads and referrals.
  • Utilize company resources to ensure an appropriate return on investment.
  • Develop the marketing plan by assessing community needs, outlining marketing strategy/objectives, qualifying key accounts and identifying specific marketing action items with measurable goals.
  • Effectively communicate with the agency team and referral sources.
  • Maintain regular and predictable attendance.
  • Perform other functions as deemed appropriate by the management team.
  • Maintain absolute confidentiality of all information pertaining to employees, clients and clients’ family members.

REQUIRED JOB KNOWLEDGE AND SKILLS:
  • Associates Degree in Marketing, Business Management or Communications preferred.
  • Minimum of one year experience in the private duty homecare industry preferred.
  • Experience with public speaking with demonstrated presentation skills.
  • Proficiency with Microsoft Office (Word, Excel, PowerPoint and Outlook) applications, scheduling systems and other healthcare industry-related software. 
  • Basic understand of digital marketing: Social Media, SEO, and PPC.
  • Demonstrate ability to work well with a team.
  • Results-oriented.
  • Ability to form relationships and maintain rapport with referral sources.
  • Ability to listen and communicate clearly, fluently and diplomatically – both orally and in writing.
  • Ability to plan, organize, prioritize, delegate and accurately complete work activities within deadlines while managing interruptions.
  • Work independently with minimal direction and/or supervision.
  • Ability to generate goodwill for Agency with clients, their family members and referral sources. Demonstrate a strong commitment to client service excellence.
  • Ability to lawfully work in the U.S.

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