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Senior Demand Generation Specialist

3 months ago

Raleigh, United States Bandwidth Full time
Job DescriptionJob Description

Who We Are:

Bandwidth (NASDAQ: BAND) is a global communications software company that helps enterprises connect people around the world with cloud-ready voice, messaging and emergency services. Backed by a network reaching 60+ countries covering 90 percent of global GDP, companies like Cisco, Google, Microsoft, RingCentral, Uber and Zoom use Bandwidth's APIs to easily embed communications into software and applications. Bandwidth has more than 20 years in the technology space and was the first Communications Platform-as-a-Service (CPaaS) provider to offer a robust selection of APIs built around our own global network. Our award-winning support teams help businesses around the world solve complex communications challenges every day.

At Bandwidth, your music matters when you are part of the BAND. We celebrate differences and encourage BANDmates to be their authentic selves. #jointheband

What We Are Looking For:

The Senior Demand Generation Specialist sits in our Marketing team and supports SEO, paid search, display ads and other digital advertising channels. You will manage Bandwidth's demand generation campaigns and efforts across both the organic and paid channels, and be responsible for traffic, leads, revenue and return on investment.

The successful candidate will be data driven, customer-centric, curious, and biased towards action. They will have outstanding collaboration skills and the ability to work across both teams and departments to drive results for Bandwidth.

What You'll Do:

  • Lead the demand generation team to manage and own the SEO strategy for Bandwidth, working to improve search engine rankings and traffic for our sites through content creation, on-page optimization, and link development, so as to meet revenue pipeline goals.
  • Spearhead new and additional lead generation efforts, including paid display, Drift, social (LI and others) and additional paid advertising channels. Lead the team to test and explore new channels and increase conversion rates and drive pipeline growth.
  • Work with the demand generation team to support all aspects of Bandwidth's Paid Search campaigns through Google and Bing Ads ensuring that all lead, revenue, efficiency, and budget goals are met. This includes search term analysis, ad copy testing, competitor monitoring, and keyword research.
  • Monitor and manage ad spend across multiple digital platforms to ensure monthly budgets are met. Propose budget and strategy adjustments to ensure both pipeline and budget spend goals are met.
  • Work closely with the web development and UX team to implement landing pages, tests, and optimizations. Own a strategy for landing page optimization.
  • Use Google Analytics, Search Console, Salesforce and other web analytics and reporting programs to deliver end to end campaign performance reports and insights
  • Collaborate with the Marketing team to support wider marketing initiatives, provide search insights, and help the team achieve its revenue, efficiency, and growth goals.
  • Collaborate with Solution Marketing Managers on new product launches to define objectives, goals, and launch plans for search marketing
  • Research and analyze competitor advertising efforts and provide insights and recommendations to marketing and product leadership groups
  • Stay current on Search trends and best practices and continually analyze and leverage opportunities for growing traffic and optimizing programs

What You Need:

  • Bachelor's degree or equivalent experience
  • 5-7 years of demand generation experience that includes SEO and/or PPC campaigns.
  • Skills: Google Ads, Bing Ads, Google Analytics, Excel.
  • Comfort with adapting to regularly changing priorities.
  • A passion to continuously learn all things marketing.
  • High level of initiative and proven ability to work independently on multiple projects in a fast-paced environment.
  • Clear, concise and effective oral and written communication skills
  • Exhibits a team first attitude, taking on new projects and responsibilities as needed

Bonus Points:

  • Salesforce, Marketo, Bizible, and Domo experience, Google Ads Search Certification, LinkedIn Ads, Kenshoo/Marin/SA 360 or equivalent paid search management tools

The Whole Person Promise:

At Bandwidth, we're pretty proud of our corporate culture, which is rooted in our "Whole Person Promise." We promise all employees that they can have meaningful work AND a full life, and we provide a work environment geared toward enriching your body, mind, and spirit. How do we do that? Well…

  • 100% company-paid Medical, Vision, & Dental coverage for you and your family with low deductibles and low out-of-pocket expenses.
  • All new hires receive four weeks of PTO.
  • PTO Embargo. When you take time off (of any kind) you're embargoed from working. Bandmates and managers are not allowed to interrupt your PTO – not even with email.
  • Additional PTO can be earned throughout the year through volunteer hours and Bandwidth challenges.
  • "Mahalo moments" program grants additional time off for life's most important moments like graduations, buying a first home, getting married, wedding anniversaries (every five years), and the birth of a grandchild.
  • 90-Minute Workout Lunches and unlimited meetings with our very own nutritionist.

Are you excited about the position and its responsibilities, but not sure if you're 100% qualified? Do you feel you can work to help us crush the mission? If you answered 'yes' to both of these questions, we encourage you to apply You won't want to miss the opportunity to be a part of the BAND.

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