Director of Global Demand Generation

3 weeks ago


Raleigh, North Carolina, United States Rocket Software Full time

Job Summary:

We are seeking a highly experienced Director of Global Demand Generation to lead our global demand generation strategy and drive pipeline growth, customer acquisition, and revenue. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive demand generation plan that aligns with our business objectives.

Key Responsibilities:

• Develop and execute a global demand generation strategy that drives pipeline growth, customer acquisition, and revenue

• Lead a centralized demand generation team, including global campaign managers and marketing operations specialists

• Partner closely with regional marketing and sales teams to ensure regional alignment and market relevance

• Collaborate with content, product marketing, and field marketing teams to create compelling messaging and offers that drive customer engagement and conversions

• Oversee the development and execution of integrated multi-channel campaigns, including email, web, paid media, webinars, ABM, events, and content syndication

• Monitor campaign performance and optimize continuously for maximum ROI, utilizing marketing automation tools and data-driven insights

• Lead data-driven decision-making, tracking key metrics such as MQLs, SQLs, pipeline contribution, customer acquisition cost, and return on marketing investment

Requirements:

• 10+ years of experience in demand generation or growth marketing, preferably in an enterprise software company

• Proven track record of driving significant pipeline growth and revenue through multi-channel demand gen campaigns in a B2B environment

• Experience working for a global company, with an understanding of regional marketing needs and cultural nuances

• Strong knowledge of marketing automation platforms, CRM systems, and analytics tools

• Excellent leadership and team management skills, with experience leading a globally distributed team

• Analytical mindset with strong data-driven decision-making skills

• Outstanding communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams and senior leadership

About Rocket Software:

Rocket Software is a global leader in enterprise software solutions, serving CTOs, CISOs, CIOs, and other senior leaders across EMEA, AMER, and APAC. We're on a mission to accelerate growth and drive demand generation through innovative marketing strategies that fuel our sales pipeline. As a member of our team, you'll have the opportunity to work with a talented group of professionals who are passionate about solving complex business problems and driving customer success.



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