Director of Global Demand Generation
3 weeks ago
Job Summary:
We are seeking a highly experienced Director of Global Demand Generation to lead our global demand generation strategy and drive pipeline growth, customer acquisition, and revenue. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive demand generation plan that aligns with our business objectives.
Key Responsibilities:
• Develop and execute a global demand generation strategy that drives pipeline growth, customer acquisition, and revenue
• Lead a centralized demand generation team, including global campaign managers and marketing operations specialists
• Partner closely with regional marketing and sales teams to ensure regional alignment and market relevance
• Collaborate with content, product marketing, and field marketing teams to create compelling messaging and offers that drive customer engagement and conversions
• Oversee the development and execution of integrated multi-channel campaigns, including email, web, paid media, webinars, ABM, events, and content syndication
• Monitor campaign performance and optimize continuously for maximum ROI, utilizing marketing automation tools and data-driven insights
• Lead data-driven decision-making, tracking key metrics such as MQLs, SQLs, pipeline contribution, customer acquisition cost, and return on marketing investment
Requirements:
• 10+ years of experience in demand generation or growth marketing, preferably in an enterprise software company
• Proven track record of driving significant pipeline growth and revenue through multi-channel demand gen campaigns in a B2B environment
• Experience working for a global company, with an understanding of regional marketing needs and cultural nuances
• Strong knowledge of marketing automation platforms, CRM systems, and analytics tools
• Excellent leadership and team management skills, with experience leading a globally distributed team
• Analytical mindset with strong data-driven decision-making skills
• Outstanding communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams and senior leadership
About Rocket Software:
Rocket Software is a global leader in enterprise software solutions, serving CTOs, CISOs, CIOs, and other senior leaders across EMEA, AMER, and APAC. We're on a mission to accelerate growth and drive demand generation through innovative marketing strategies that fuel our sales pipeline. As a member of our team, you'll have the opportunity to work with a talented group of professionals who are passionate about solving complex business problems and driving customer success.
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