Digital Advertising Team Manager

3 weeks ago


St Louis, United States ANSIRA PARTNERS LLC Full time

As a Team Manager,you oversee a team of Strategists and Analysts who partner with single and multi-rooftop dealerships to develop and implement multi-channel digital advertising campaigns, and are responsible for successful advertising execution. The Manager utilizes advanced management skills and advertising expertise to drive client strategies and to achieve desired performance. The Manager employs expert knowledge of pay-per-click search engine optimization as well as keyword analysis, geographic targeting, campaign optimization, and custom ad, display updates, email marketing and social media display to successfully drive results for the team. The Manager is the face of the advertising team to the client and internal leadership.

Key Responsibilities: Become an advisor to the client and drive regular and productive contact with clients to review advertising campaign strategy and performance

Provide campaign proposals and review performance results via virtual and in-person

Assist

members of your team

in

identifying

business development opportunities

, and creating proposals to present to clients

Responsible for the retention and growth of digital advertising revenue

to meet quarterly and annual team objectives

Monitor and analyze campaigns and make changes to improve performance metrics and/or direct others to do so

Proactively

identify

opportunities to improve performance and efficiencies and work cross-departmentally to

impact

desired change

Apply advanced knowledge of general Digital Marketing and specific Search Engine Marketing

, Email Marketing and

Social Media

best practices

Gather, analyze, and organize complex information, conduct comparative analyses, make recommendations supported by

identified

facts, and present clear recommendations to clients

Lead a group of Strategists and

/or

Analysts responsible for overall advertising performance. Manage team to

deliver on

defined performance

and revenue

targets

and continue to refine these targets

, making changes as necessary to meet client goals.

Provide

management and professional guidance to team through one-on-one meetings; regular team meetings; development of quarterly and annual performance goals &

objectives

; documenting and delivering

timely

performance feedback.

Manage senior level client relationships including global results reviews and insight presentations, custom proposals, and problem resolution.

Proactively

identify

opportunities to improve performance and

efficiencies

and work cross-departmentally to

impact

desired change.

Gather, analyze, and organize complex information, conduct comparative analyses, make recommendations supported by

identified

facts, and present clear recommendations to internal leadership

Own and drive advertising services delivery including performance reviews, ad-hoc reports and projects, and ongoing optimization around operations and marketing delivery.

Responsible for

participating

in launch projects and for being the representative and spokesperson for Advertising Services.

Work with Centers of Excellence product teams to continue to define delivery and refine coordination.

Drive the business development process as well as driving sales, generating

leads

and opening doors for your team.

Build high performance teams with a demonstrated ability to show the value of a media property rather than just the program/price.

Requirements: Bachelor's

Degree

required

5-10 years of experien

ce directly managing a team

4+ years withhands on paid search/PPC

, Email Marketing and Social Media

experience

Experience working in the digital marketing industry

Advanced Account Management skills

Google AdWords certification

required

Bing certification desired

Previous

agency

experience desired

Experience developing,

implementing

and gauging the success of new processes from the ground up

Expertise

delivering performance analysis to both internal and external customers

Ability to coach employees in both client management and digital marketing delivery

Experience with industry standards and key performance indicators

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