Digital Advertising Team Manager
3 weeks ago
As a Team Manager,you oversee a team of Strategists and Analysts who partner with single and multi-rooftop dealerships to develop and implement multi-channel digital advertising campaigns, and are responsible for successful advertising execution. The Manager utilizes advanced management skills and advertising expertise to drive client strategies and to achieve desired performance. The Manager employs expert knowledge of pay-per-click search engine optimization as well as keyword analysis, geographic targeting, campaign optimization, and custom ad, display updates, email marketing and social media display to successfully drive results for the team. The Manager is the face of the advertising team to the client and internal leadership.
Key Responsibilities:
Become an advisor to the client and drive regular and productive contact with clients to review advertising campaign strategy and performance
Provide campaign proposals and review performance results via virtual and in-person
Assist
members of your team
in
identifying
business development opportunities
, and creating proposals to present to clients
Responsible for the retention and growth of digital advertising revenue
to meet quarterly and annual team objectives
Monitor and analyze campaigns and make changes to improve performance metrics and/or direct others to do so
Proactively
identify
opportunities to improve performance and efficiencies and work cross-departmentally to
impact
desired change
Apply advanced knowledge of general Digital Marketing and specific Search Engine Marketing
, Email Marketing and
Social Media
best practices
Gather, analyze, and organize complex information, conduct comparative analyses, make recommendations supported by
identified
facts, and present clear recommendations to clients
Lead a group of Strategists and
/or
Analysts responsible for overall advertising performance. Manage team to
deliver on
defined performance
and revenue
targets
and continue to refine these targets
, making changes as necessary to meet client goals.
Provide
management and professional guidance to team through one-on-one meetings; regular team meetings; development of quarterly and annual performance goals &
objectives
; documenting and delivering
timely
performance feedback.
Manage senior level client relationships including global results reviews and insight presentations, custom proposals, and problem resolution.
Proactively
identify
opportunities to improve performance and
efficiencies
and work cross-departmentally to
impact
desired change.
Gather, analyze, and organize complex information, conduct comparative analyses, make recommendations supported by
identified
facts, and present clear recommendations to internal leadership
Own and drive advertising services delivery including performance reviews, ad-hoc reports and projects, and ongoing optimization around operations and marketing delivery.
Responsible for
participating
in launch projects and for being the representative and spokesperson for Advertising Services.
Work with Centers of Excellence product teams to continue to define delivery and refine coordination.
Drive the business development process as well as driving sales, generating
leads
and opening doors for your team.
Build high performance teams with a demonstrated ability to show the value of a media property rather than just the program/price.
Requirements:
Bachelor's
Degree
required
5-10 years of experien
ce directly managing a team
4+ years withhands on paid search/PPC
, Email Marketing and Social Media
experience
Experience working in the digital marketing industry
Advanced Account Management skills
Google AdWords certification
required
Bing certification desired
Previous
agency
experience desired
Experience developing,
implementing
and gauging the success of new processes from the ground up
Expertise
delivering performance analysis to both internal and external customers
Ability to coach employees in both client management and digital marketing delivery
Experience with industry standards and key performance indicators
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