Assistant Director, Digital Marketing and Communications

ABOUT US:

Illinois Action for Children (“IAFC”), a local, state, and national leader in the early childhood care and education sector for over 50 years. IAFC programs, services, and advocacy improve learning and life outcomes for children and families, including reducing the effects of poverty. IAFC works to ensure that every child in Illinois – particularly those in need – has access to the necessary resources to succeed in school and life.

Along with our mission, IAFC is committed to building and maintaining a diverse, equitable, inclusive, and anti-racist culture. We are dedicated to this pledge through our hiring practices and our focus on creating a culture and environment where diverse perspectives, ideas, and identities are valued and integrated into our way of working and servicing our staff and clients. IAFC staff represent a wide diversity of racial, socio-economic, gender, religious, and national identities. We welcome all applicants who share our mission and vision to join us in our essential work.

SUMMARY:

Under the direction of the Director of Marketing & Communications, the Assistant Director of Digital Marketing & Communications (ADDMC) leads the ongoing development and management of the intranet, external website(s), and other digital communications for Illinois Action for Children (IAFC). This includes facilitating collaboration, connectivity, and timely communication with the organization. The ADDMC is responsible for generating analytics to track and ensure the success of all digital marketing campaigns. The ADDMC creates graphic design conceptualization and execution in both digital and analog formats. The role requires the ability to liaise within the marketing function of IAFC and then translate that marketing vision into technology activation to deliver on marketing and organizational goals. All work must be completed with minimum supervision and in accordance with organization standards.

ESSENTIAL DUTIES AND RESPONSIBILITIES include but are not limited to the following. The organization reserves the right to add to, delete, change, or modify the essential duties and responsibilities at any time.

1. Spearhead updating, tracking, and reporting on the Illinois Action for Children’s intranet and internet platforms. Scope needs, define project objectives, and develop web-based solutions to build consensus among target audiences.
2. Design digital and print marketing collateral for the organization, such as flyers, simple brochures, invitations, social media graphics, etc. utilizing the Adobe Creative Suite and Canva, etc.
3. Create and direct all content for digital marketing collateral.
4. Monitor and assess online website traffic and create analytic reports as needed, particularly Google Analytics, to ensure we meet established goals.
5. Drive traffic to IAFC’s website and microsites, and monitor click-through rates, weekly traffic, and engagement. Manage SEO optimization to help build targeted traffic to the website. Provide monthly reports to the Director of Marketing & Communications
6. Oversee IAFC’s Content Management System to ensure a positive user experience.
7. Build, deploy, and report on email communications for external audiences. Conduct A/B testing to maximize engagement among target audiences.
8. Evaluate and recommend new web application systems, tools, and technologies to ensure a cohesive, current information system and application infrastructure portfolio.
9. Manage the integration of data between platforms and streamline efficiencies to ensure systems seamlessly interconnect and enhance productivity and workflow. Ensure technical multimedia needs are secured and configured for IAFC events, including audio, video, and other electronic platforms.
10. Develop, execute and maintain brand standards throughout all mediums.
11. Work closely with IT staff, vendors, and consultants who provide infrastructure and technology support, and other related matters.
12. Lead prototype, wireframe, design, code and optimize websites according to best practices and provide additional support and updates as needed.
13. Host departmental training sessions to educate staff on various IAFC digital marketing initiatives.
14. Work in collaboration with the Director of Marketing & Communications, as required.
15. Assist with the development and execution of online fundraising efforts for departmental events.
16. Maintain legal information of contractual agreement and content ownership, Digital Rights Management (DRM).

The organization may assign other duties/projects at its discretion.

EQUIPMENT/SOFTWARE USED:

• Open-Source CMS, i.e., WordPress, Drupal, Joomla, Adobe in-context editing, etc.
• PHP & MySQL, XHTML, CSS, JavaScript
• Adobe Creative Suite (Illustrator, InDesign, Photoshop, Dreamweaver, Flash)
• Mail Chimp
• General Office Equipment and Software (Microsoft Office including Word, PowerPoint and Excel)
• Google Analytics
• Online tracking software
• Mac platform & various Mac-based applications (Keynote, Pages, iMovie, etc.)
• Salesforce, Online Fundraising, Donor Management & Database

QUALIFICATION REQUIREMENTS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

EDUCATION and/or EXPERIENCE:

Bachelor's degree and two to five years of related experience and/or training.

OTHER SKILLS AND ABILITIES:

• Familiarity with capabilities of various data storage options and database back-ends
• Familiarity with capabilities of various web server and application platforms

For consideration of your application, include links to either your design portfolio or links to print design samples and websites you have created.

Benefits of Working at IAFC:

• Working with passionate team members who are driven by our Mission: Illinois Action for Children is a catalyst for organizing, developing, and supporting strong families and powerful communities where children matter most.
• We strive to foster and implement a culture of diversity, equity, and inclusion across our organization. We know it is not only critical to the success of diversity initiatives - but instrumental in creating an unbiased and inclusive workplace It not only relates to the diverse clients we serve but also creates a positive employee experience.
• We offer an extensive benefits package that adds value to your total compensation. Our benefits include:
• Health, dental, and vision insurance plans with a company contribution of 95% for single coverage
• 401k with company match
• Generous PTO – first year-23 days, the second year-28 days, the third year and on - 35 days
• 11 Paid Holidays and 1 Floating Holiday
• Tuition Reimbursement
• Flexible Spending Account
• STD & LTD insurance
• Company-paid Life Insurance

Location: Uptown, Chicago, IL

Salary: $70,500 (annualized) based on background and experience

Illinois Action for Children offers a hybrid work model, including days onsite and remote

Illinois Action for Children is an EEO/M/F/V/D employer

While we desire this job posting to be comprehensive, all aspects of the position may be amended at any time at the discretion of IAFC including job duties, work location, and/or work schedule.