Director, Digital Marketing | Chicago, IL

4 weeks ago

Chicago, United States Adcetera Full time
Job DescriptionJob DescriptionThe Director, Digital Marketing, will play a critical role in the development and execution of performance marketing plans. The ideal candidate operates in a consultant mindset—but has direct experience devising and leading a performance marketing plan. This position reports to the VP, Media Services. Preference will be given to Chicago candidates, but Houston/The Woodlands candidates will also receive consideration.


Skills/Responsibilities:

  • Above all else, accountable for the performance of media and digital marketing campaigns.
    • This includes testing of current channels, identification of new channels, and continued ways of learning.
  • Use marketing, customer, competitive, and business data to inform insights and hypotheses for how to improve the performance of performance media campaigns.
  • Drive the design and integration of data-first go-to-market strategies.

Requirements

  • Bachelor’s degree.
    • Innate curiosity is a must-have for this role, too.
  • 7 or more years of total experience, including demonstrated success running digital media/marketing plans.
  • Demonstrated experience in digital media ecosystem. Should have depth of knowledge in at least one of the following channels: SEM, SEO, paid social, or display.
    • Preference given to hands-on experience managing either a SEM, SEO, or paid social campaign in last 12 months.
  • Drive and forecast yield for variety of B2B/B2C brands.
  • Demonstrated experience in GA3/360/4.
    • Develops actionable insights from disparate data across platforms to connect narrative.
  • Demonstrated knowledge of modeling and attribution.
    • Preference given to candidates capable of tying back channels to revenue.

Benefits

  • Fun-loving and casual team environment
  • Large integrated agency with stable work and work environment
  • Large and stable client list
  • Competitive salary
  • Excellent benefits, including
    • Discretionary bonus plan
    • Excellent growth and training programs for career development
    • 100% employee health insurance coverage
    • Generous paid time off policy
    • Internal promotion strategy

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