Assistant Director, Digital Marketing and Com

4 weeks ago

Chicago, United States IL Action for Children Full time

ESSENTIAL DUTIES AND RESPONSIBILITIES include but are not limited to the following. The organization reserves the right to add to, delete, change or modify the essential duties and responsibilities at any time.

 

  1. Spearhead updating, tracking, and reporting on the Illinois Action for Children’s intranet and internet platforms. Scope needs, define project objectives, and develop web-based solutions to build consensus among target audiences.
  2. Design digital and print marketing collateral for the organization, such as flyers, simple brochures, invitations, social media graphics, etc. utilizing the Adobe Creative Suite and Canva, etc.
  3. Create and direct all content for digital marketing collateral.
  4. Monitor and assess online website traffic and create analytic reports as needed, particularly Google analytics, to ensure we meet established goals.
  5. Drive traffic to IAFC’s website and microsites, monitor click through rates, weekly traffic, and engagement. Manage SEO optimization to help build targeted traffic to the website. Provide monthly reports to the Director of Marketing & Communications
  6. Oversee IAFC’s Content Management System to ensure positive user experience.
  7. Build, deploy and reports on email communications for external audiences. Conduct A/B testing to maximize engagement among target audiences.
  8. Evaluate and recommend new web application systems, tools and technologies to ensure a cohesive, current information system and application infrastructure portfolio.
  9. Manage the integration of data between platforms and streamline efficiencies to ensure systems seamlessly interconnect and to enhance productivity and workflow. Ensure technical multimedia needs are secured and configured for IAFC events, including audio, video, and other electronic platforms.
  10. Develop, execute and maintain brand standards throughout all mediums.
  11. Work closely with IT staff, vendors, and consultants who provide infrastructure and technology support, and other related matters.
  12. Lead prototype, wireframe, design, code and optimize websites according to best practices and provide additional support and updates as needed.
  13. Host departmental training sessions to educate staff on various IAFC digital marketing initiatives.
  14. Work in collaboration with the Director of Marketing & Communications, as required.
  15. Assist with the development and execution of online fundraising efforts for departmental events.
  16. Maintain legal information of contractual agreement and content ownership, Digital Rights Management (DRM).

The organization may assign other duties/projects at its discretion.

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