Global Mobile Acquisition Manager

1 month ago


Newark, United States Rishabh RPO Full time
Job DescriptionJob Description

Job Title: Associate Manager, Global Organic Mobile Acquisition

Location: Newark, NJ 07102 - Hybrid

Duration: 9 months

Description:

Key Responsibilities

  • Build and launch A/B tests and seasonal campaigns using CMS and CRM tools
  • Own updating experiences across iOS and Android across our global portfolio
  • Responsible for monthly updates of key touchpoints
  • Pull reporting on key metrics related to the acquisition of new prospects
  • Create, manage, and socialize documentation related to app CX and in-flight tests
  • Work with cross-functional Marketing partners to ensure a consistent end-to-end customer experience
  • Develop and implement new Marketing strategies based on changing business priorities

Basic Qualifications

  • 3+ years of work experience in digital marketing
  • Experience using Content Management Systems and basic knowledge of HTML, XML, JSON, and CSS
  • Basic understanding of conversion, engagement, and retention marketing throughout different portions of the lifecycle
  • Superior project management and organizational skills
  • Excellent communication and presentation skills
  • Strategic thinking and strong attention to detail
  • Strong ability to effectively collaborate
  • Solution-oriented and creative thinking
  • Ability to adapt in a dynamic environment
  • Working knowledge of Excel, Word and PowerPoint

Preferred Qualification's

  • Passion and understanding of the app space and streaming services
  • Conversion and retention marketing experience in a membership model business
  • Hands-on experience with digital marketing tools, such as Kochava, Adobe Analytics, and Tableau
  • Experience working with various cross-functional partners (Technology, Creative, User Experience, Media Planning) to develop assets and plans for optimization


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