Global Mobile Acquisition Manager
1 month ago
Job Title: Associate Manager, Global Organic Mobile Acquisition
Location: Newark, NJ 07102 - Hybrid
Duration: 9 months
Description:
Key Responsibilities
- Build and launch A/B tests and seasonal campaigns using CMS and CRM tools
- Own updating experiences across iOS and Android across our global portfolio
- Responsible for monthly updates of key touchpoints
- Pull reporting on key metrics related to the acquisition of new prospects
- Create, manage, and socialize documentation related to app CX and in-flight tests
- Work with cross-functional Marketing partners to ensure a consistent end-to-end customer experience
- Develop and implement new Marketing strategies based on changing business priorities
Basic Qualifications
- 3+ years of work experience in digital marketing
- Experience using Content Management Systems and basic knowledge of HTML, XML, JSON, and CSS
- Basic understanding of conversion, engagement, and retention marketing throughout different portions of the lifecycle
- Superior project management and organizational skills
- Excellent communication and presentation skills
- Strategic thinking and strong attention to detail
- Strong ability to effectively collaborate
- Solution-oriented and creative thinking
- Ability to adapt in a dynamic environment
- Working knowledge of Excel, Word and PowerPoint
Preferred Qualification's
- Passion and understanding of the app space and streaming services
- Conversion and retention marketing experience in a membership model business
- Hands-on experience with digital marketing tools, such as Kochava, Adobe Analytics, and Tableau
- Experience working with various cross-functional partners (Technology, Creative, User Experience, Media Planning) to develop assets and plans for optimization
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