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Director Web Communications

2 months ago

McKinney, United States Collin College Full time
Job DescriptionPrimary Location:3452 Spur 399, McKinney, Texas, 75069We are searching for candidates that meet the required qualifications and experience and are able to perform the essential duties and responsibilities.Job Summary:Responsible for overseeing all aspects of web communications, ensuring content accuracy, timeliness, accessibility, aesthetic appeal, and web performance and analytics.Required Qualifications:

Essential Duties & Responsibilities

  • Coordinate web content and presentation among various internal departments to ensure website's status as an outstanding example of a higher education platform for Collin College's branding and student usage.
  • Manage and oversee all content published on the college website. Monitor competitive and peer institutions for best practices and make recommendations for continuous enhancement to digital platforms.
  • Ensure accuracy, relevance, and timeliness of all information.
  • Develop and implement content strategies to enhance user engagement and support college objectives.
  • Coordinate with various departments to ensure content alignment with organizational goals.
  • Identify opportunities and create landing pages for digital marketing campaigns and track and report results.
  • Implement consistent branding and messaging across all digital platforms.
  • As part of the crisis communications team, provide website updates and send emergency alerts.
  • Ensure the college website meets ADA (Americans with Disabilities Act) accessibility standards.
  • Implement and maintain accessibility best practices across all digital content and platforms.
  • Conduct regular audits and assessments to identify and rectify accessibility issues.
  • Maintain and enhance the overall visual appeal and usability of the college website through photos, graphics, and other visual elements.
  • Collaborate with designers to create visually appealing and user-friendly webpages.
  • Identify and facilitate template design development and changes to enhance webpage layouts.
  • Ensure templates are responsive, intuitive, and optimized for user experience.
  • Stay updated with industry trends and best practices in web design and template development.
  • Utilize analytics tools to track website performance, user engagement, and conversion rates.
  • Generate reports and insights to inform decision-making and optimize digital strategies.
  • Continuously monitor and improve SEO (Search Engine Optimization) performance.
  • Establish the strategic direction of the college's website initiatives and roadmap in support of the strategic objectives established by the college's Board of Trustees and administrative leadership.
  • Oversee the college's public website and ensure its ease of use by the college's stakeholders including the public, taxpayers, students, administration, elected officials and educational partners.
  • Set a standard for customer responsiveness and proactive updates and changes to enhance the user experience.
  • Stay up to date with stakeholder preferences and proactively suggest new initiatives; build strong client relationships through digital interaction.
  • Manage a team of web content creators and train users as needed.
  • Foster a collaborative, creative, and proactive work environment.
  • Provide guidance, mentorship, and professional development opportunities for team members.

Supplemental Functions

  • Perform other duties as assigned.
  • Perform all duties and maintain all standards in accordance with college policies, procedures, and Core Values.

Knowledge, Skills & Abilities

  • Knowledge of college priorities and key messages
  • Knowledge of electronic media
  • Knowledge of design layout and electronic publishing techniques
  • Knowledge of content management systems
  • Knowledge of HTML/XHTML, CSS, RSS, Javascript
  • Knowledge of media encoding and RSS technologies
  • Knowledge of web graphic formats and the ability to create GIFs
  • Knowledge of Texas state mandates for higher education websites
  • Management and supervisory skills and experience
  • Strong verbal and written communication skills
  • Disciplined time management skills
  • Skill in interpersonal relations
  • Ability to produce, read, follow, and adjust a budget
  • Ability to explore new options and programs
  • Ability to establish and maintain strong relationships within the institution and with primary stakeholders including vendors
  • Ability to motivate staff
  • Ability to develop criteria and evaluate success
  • Ability to develop systems and processes for managing website content updates, assets and timelines
  • Ability to maintain confidentiality and discretion with critical information
  • Ability to evaluate new web products and industry trends
  • Ability to communicate effectively, both orally and in writing
  • Ability to establish and maintain effective working relationships

Physical Demands & Working Conditions
Light Work - Exerting up to 20 pounds of force occasionally, up to 10 pounds of force frequently, and/or a negligible amount of force constantly having to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for the Sedentary Work category and the worker sits most of the time, the job is rated Light Work. Positions in this class typically require talking, hearing, seeing, grasping, standing, walking and repetitive motions. Relatively free from unpleasant environmental conditions or hazards. Office environment. Little physical effort required.

Requirements
Bachelor's degree in Digital Media, Communications, Marketing, or a related field from an accredited institution.

At least four (4) years of related experience in digital communications, web content management, or marketing.

Two (2) years of supervisory experience.
Strong understanding of web design principles, UX/UI best practices, and SEO techniques.
Experience with content management systems (CMS).

Preferred

Master's degree preferred.

ADA compliance experience preferred.
Two (2) years of project management experience preferred.

**This position is Security Sensitive, therefore, candidates will be subject to a criminal background check.**

The above description is an overview of the job. It is not intended to be an all-inclusive list of duties and responsibilities of the job as duties and responsibilities may change with business needs. Collin College reserves the right to add, change, amend, or delete portions of this job description at any time, with or without notice. Reasonable accommodations may be made by Collin College in its discretion to enable individuals with disabilities to perform the essential functions.

Required & Preferred Qualifications (if applicable):The intent of this job description is to provide a representative summary of the types of duties and responsibilities that will be required of the positions given this title and shall not be construed as a declaration of the specific duties and responsibilities of any particular position. Employees may be requested to perform job-related tasks other than those specifically presented in this description. Fair Labor Standards Act (exempt/non-exempt) is designated by position. The employer actively supports Americans with Disabilities Act and will consider reasonable accommodations.***This is a Security Sensitive position. Therefore candidates will be subject to a criminal background check.*** Compensation Type:SalaryEmployment Type:Full time

Salary Minimum

$76,051.00

Compensation is determined based on experience

**Deadline**2024-07-23Collin College is an Equal Opportunity Employer and does not discriminate on the basis of any characteristic protected by applicable law.