Customer Insights Analyst

3 weeks ago

Ankeny, United States Mom's Meals, a PurFoods Company Full time
Job DescriptionPosition Summary
 
We are seeking a highly analytical and detail-oriented Customer Insights Analyst to join our team. The ideal candidate will be responsible for gathering, analyzing, and interpreting customer data to generate actionable insights that drive strategic decision-making. This role will focus on understanding customer behaviors, preferences, and trends to support operational strategies, product development, and business growth.
 
At this time, we're not considering applicants that require immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc.

Position Responsibilities may include, but not limited to

  • Data Collection & Analysis: Gather, process, and analyze large datasets from various sources (CRM, surveys, website analytics, social media, etc.) to understand customer behavior and market trends
  • Reporting & Visualization: Develop dashboards, reports, and visual presentations to communicate customer insights effectively to stakeholders across the organization
  • CustomerSegmentation: Identify and analyze customer segments, providing detailed profiles that inform targeted customer experience and product strategies
  • Trend Identification: Monitor customer trends, feedback, and preferences, and deliver insights that drive operational capabilities, customer experience development, and overall business strategy
  • Stakeholder Collaboration: Work closely with operations, sales, product, and other teams to align customer insights with business goals and initiatives
  • Research & Surveys: Design and execute customer surveys, interviews, and focus groups to gather qualitative and quantitative data on customer satisfaction, loyalty, and product usability
  • Forecasting & Prediction: Use predictive analytics and modeling techniques to anticipate customer behaviors and market opportunities


Required Skills and Experience

  • Bachelor’s degree in Marketing, Business Analytics, Statistics, Economics, or a related field
  • 2+ years’ experience incustomer insights, data analysis, or a similar role
  • Proven experience working with large datasets and data visualization tools (Power BI, Access, etc.)
  • Proficiency in Microsoft Excel
  • Experience with CRM systems and survey platforms
  • Strong quantitative and qualitative analytical skills, with the ability to interpret data and translate it into actionable business recommendations
  • Excellent written and verbal communication skills, with the ability to present complex data clearly and concisely
  • Strong problem-solving abilities and attention to detail
  • Ability to work collaboratively in cross-functional teams while managing multiple projects simultaneously


Preferred Skills and Experience

  • Experience leveraging generative AI tools (Chat GPT, Azure AI, etc.)
  • Familiarity with marketing analytics tools (Google Analytics, Adobe Analytics)
  • Experience incustomer journey mapping, UX research, or consumer psychology
  • Knowledge of machine learning techniques for customer data analysis
  • Experience in a fast-paced, agile environment


Physical Requirements

  • Repetitive motions that include the wrists, hands and/or fingers
  • Sedentary work that primarily involves sitting, remaining in a stationary position for prolonged periods
  • Visual perception to perform job including peripheral vision, depth perception, and the ability to adjust focus

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