Marketing Strategist

2 weeks ago

Dallas, United States Stellantis Financial Services US Full time

Stellantis Financial Services (SFS) is the new captive finance company for one of the world's leading automakers and a mobility provider with iconic brands including Abarth, Alfa Romeo, Chrysler, Citro n, Dodge, DS Automobiles, Fiat, Jeep , Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall, Free2move and Leasys.

Our exciting growth provides opportunities to advance your career as we successfully lead products and services from a small to midsize company in just a few years. Join our world class team and culture and contribute to our core mission which is enhancing our customer's experience.

Position Summary:

We are seeking a highly skilled Marketing Strategist to play a key role in developing and executing omni-channel campaigns to enhance our brand presence for both consumers and franchise dealers to drive engagement. Stellantis Financial Services US (SFS), a pioneering captive finance company, is a growing organization focused on delivering new ways to interact with finance products and our iconic vehicle brands: Chrysler, Dodge, Jeep , Ram, Fiat, and Alfa Romeo. Join Stellantis Financial Services US (SFS) and help us strive to help our customers and franchise dealers flourish through mobility.

Essential Job Duties and Responsibilities:

  • Develop comprehensive marketing strategies aligned with business objectives and brand guidelines of Stellantis Financial Services US.
  • Implement incentive offer strategies in conjunction with manufacturer for both dealers and customers across all touchpoints.
  • Collaborate closely with cross-functional teams including product management, sales, and IT to define target audiences, customer personas, and segmentation strategies.
  • Design and execute integrated marketing campaigns across multiple channels including digital (SEO, SEM, social media), traditional (print), and events.
  • Manage the creation and production of marketing collateral, promotional materials, presentations, and digital content.
  • Utilize marketing automation tools (Salesforce Marketing Cloud) and CRM systems to execute campaigns, track performance metrics, and analyze results.
  • Conduct thorough market research and competitive analysis to identify market trends, customer insights, and growth opportunities.
  • Monitor and optimize campaign performance, ROI, and KPIs to ensure effectiveness and efficiency of marketing efforts.
  • Stay updated on industry trends, best practices, and regulatory changes in automotive finance and marketing.
  • Build and maintain relationships with OEM brands, external agencies, and vendors to support marketing initiatives.
  • Prepare regular reports and presentations on marketing campaign results, insights, and recommendations for senior management.

Required Qualifications and Competencies:

  • Experience
  • 5 years (minimum) of Marketing Strategist, or similar.
  • 1-3 year (minimum) experience in the automotive finance industry (preferred), with a focus on consumer finance or financial services.

  • Education
  • Bachelor's degree in Marketing, Business Administration or related field.

  • Skills
  • Demonstrate success in developing and implementing strategic marketing plans and campaigns that drive measurable results.
  • Proficiency in digital marketing platforms, CRM systems, and analytics tools (e.g., Google Analytics, Tableau, etc.).
  • Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
  • Excellent communication, presentation, and interpersonal skills with the ability to collaborate effectively across teams.
  • Creative thinker with a proactive mindset and ability to thrive in a fast-paced, dynamic environment.

  • Preferred Qualifications
  • Deep understanding of automotive finance products, industry dynamics, and customer behaviors.
  • Preferably located within commutable distance of Dallas, TX, with an ability to commute our Dallas, TX office when needed.

Physical Requirements:

Sitting for long periods of time, standing, walking, close vision for computer work, speaking, hearing, lift and/or move up to 10 lbs. Reasonable accommodation will be reviewed upon request.

Stellantis Financial Services, Inc (SFS) is an equal opportunity employer and is committed to providing its employees an environment that is free of harassment, discrimination and intimidation. It is the policy of SFS to comply with all applicable employment laws and regulations and to provide equal opportunity for all qualified persons and to not discriminate against any employee or applicant for employment because of race, color, religion, sex, age, national origin, disability, pregnancy, sexual orientation, veteran status, gender identity or expression, change of sex, and/or transgender status or any protected status. Candidates must possess authorization to work in the United States. This policy applies to recruitment and placement, promotion, training, transfer, retention, rate of pay and all other terms and conditions of employment. Employment and promotion decisions will be based solely on merit, ability, achievement, experience, conduct and other legitimate business reasons.

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