Email Marketing Campaign Specialist

6 days ago


Carmel, United States MS Companies Full time
Job Description

Position: Email Marketing Campaign Specialist (Pardot SME)

Location: Carmel, IN

Salary Range: $60k - $85k

Department: Marketing


Company Overview:

MS Companies is a leading talent acquisition provider specializing in the automotive

sector. We deliver innovative, tailored solutions to meet our clients’ unique needs and

drive success in a competitive industry.


Role Overview:

We are seeking an experienced and innovative Email Marketing Campaign Specialist

with advanced expertise in Salesforce Pardot. This role is essential for crafting

high-impact email campaigns that resonate with internal and external audiences, while

providing insights that enhance the effectiveness of our Business Development and

Technical Recruiting teams.


Key Responsibilities:

● Email Campaign Development: Design and execute engaging, brand-aligned

email campaigns that effectively communicate our message, align with marketing

objectives, and strengthen both internal and external communications.

● Pardot Expertise: Act as the in-house expert for Salesforce Pardot, overseeing

all functionalities, including automation rules, segmentation, lead nurturing, and

form handler creation.

● Performance Tracking and Reporting: Leverage Salesforce Report Builder to

create and maintain comprehensive reports and dashboards, tracking key

metrics such as delivery rate, open rate, click-through rate, bounce rate,

conversion rate, and unsubscribe rate.

● Data Analysis and Insights: Analyze campaign data to identify trends, measure

effectiveness, and provide actionable insights that support strategic initiatives in

Business Development and Marketing.

● Content Optimization: Collaborate with the marketing team to create dynamic

content for internal and external audiences, applying best practices to enhance

engagement

● Training and Support: Provide training and guidance on Pardot best practices

to team members, fostering a culture of continuous improvement.

Qualifications:

● Education: Bachelor’s degree in Marketing, Communications, Business, or a

related field. Alternatively, 3-5 years of relevant experience in email marketing or an advanced degree with certifications, equivalent to a minimum of 3 years of

direct marketing data analysis experience.

● Experience: A minimum of 3 years in email marketing, including at least 2 years

of hands-on experience with Salesforce Pardot.

● Certifications: Salesforce Certified Pardot Specialist or Salesforce Certified

Marketing Cloud Email Specialist preferred.

● Technical Skills: Proficiency in Salesforce Report Builder, HTML/CSS for email

design, and familiarity with CRM systems. Knowledge of form handlers on Pardot

is essential.

● Analytical Abilities: Strong analytical skills with a focus on data interpretation

and campaign optimization.

● Communication Skills: Excellent written and verbal communication skills, with

attention to detail and creativity in content development.

● Team Collaboration: Proven ability to work effectively within a team, manage

multiple projects, and meet deadlines.

● Preferred Skills: Familiarity with content design platforms such as Canva for

creating visually appealing, brand-aligned emails is a plus.


INDCORP



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