Marketing Manager, Splenda Healthcare
2 weeks ago
The Marketing Manager, Splenda Healthcare is responsible for driving branded recommendations among Healthcare Professionals and brand adoption among patients.
Key Responsibilities
- Define healthcare professional (HCP) and patient target audience and quantify associated business potential of various segments
- Implement strategic direction to create branded recommendations among HCPs across US and Canada
- Drive patients to adopt and continually use the Splenda ecosystem of product solutions
- Develop marketing programs, communications content, and implementation to support strategies and business goals
- Forecast resources, budget, metrics and business contribution for programs
- Monitor metrics, provide monthly reporting & optimizations
- Lead HCP conference strategy & objectives, communications priorities & messaging, and attend conferences to work at Splenda exhibit booth
- Support development of winning marketing campaigns and health relevant claims
- Create HCP and consumer health website communications strategy, messaging priorities and lead peers to implementation. Define site metrics and monthly reporting to understand impact toward strategies and business goals
- Support Future Health Product Innovation Strategy & Business Plan
- Maintain in-depth knowledge of scientific studies and leverage insights to guide strategic communications
- Cross-functionally lead peers to support creation and implementation of healthcare marketing strategies
- Support development of annual marketing plans that meet the growth objectives for branded portfolio
- Perform other support activities as requested
A minimum of 5 years of healthcare marketing experience is required. Candidates should demonstrate impressive -
- Communication skills for external and internal interactions
- Organization skills to efficiently manage projects
- Ability to provide clear recommendations to stakeholders
- Ability to work within and lead cross-functional teams, and multiple agency partners
- Knowledge of core marketing levers
- Ability to routinely write great creative briefs for agency partners
- Ability to independently use MS Excel and Power Point for analytical reporting, and leverage data from CRM and EMS
- Innovative and critical thinking to gain customer recommendations that will drive consumer adoption
A track record of exceeding expectations and an innate sense of urgency is key. Must enjoy and thrive on working in a fast-paced environment to capitalize on market opportunities. This position requires some travel; estimated at 15% and occurs periodically throughout year.
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Carmel, United States Heartland Food Products Group Full timeThe Marketing Manager, Splenda Healthcare is responsible for driving branded recommendations among Healthcare Professionals and brand adoption among patients.Key ResponsibilitiesDefine healthcare professional (HCP) and patient target audience and quantify associated business potential of various segmentsImplement strategic direction to create branded...
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Carmel, United States Heartland Food Products Group Full timeThe Associate Marketing Manager, Splenda Healthcare aids in driving branded recommendations among Healthcare Professionals and brand adoption among patients. Creates HCP and patient education content for use in marketing programs and website. Role entails creating educational information, and creative agency support will lead design of resources based on...
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Carmel, IN, United States Heartland Food Products Group Full timeThe Marketing Manager, Splenda Healthcare is responsible for driving branded recommendations among Healthcare Professionals and brand adoption among patients.Key ResponsibilitiesDefine healthcare professional (HCP) and patient target audience and quantify associated business potential of various segmentsImplement strategic direction to create branded...
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