Senior Consumer Insights Partner

2 days ago

OK United States Whole Foods Market IP. L.P. Full time

We are looking for a Senior Consumer Insights Manager to join our Whole Foods Market Consumer Insights team. The ideal candidate will have solid quant and qual skills, will be savvy at translating research results into "the story," and will be a passionate advocate for the shopper’s point of view. This is an individual contributor position.

The ideal candidate will be curious, passionate about insights, and will thrive in a fast-paced environment. They should have experience applying insights across a broad spectrum of business issues and should be comfortable running market research projects autonomously.

This role is based in Austin, TX, with an expectation of being in the Store Support office five days a week.

Responsibilities:

  • Collaborate with stakeholders in Marketing, Merchandising, Technology, Operations, and other functions across Whole Foods Market to structure business questions and develop learning plans based on business questions and objectives. Coordinate with internal and syndicated research partners to acquire needed inputs, synthesizing findings to clarify knowledge gaps. Execute new custom research as needed. Develop and present findings to stakeholders.
  • Develop, execute, and analyze consumer research projects to address business needs related to in-store & online shopping patterns, branding, positioning, eating habits, category consumption, advertising, loyalty programs, digital technology usage, etc.
  • Synthesize data from both primary and secondary research sources to create a comprehensive understanding of learnings around key business issues.
  • Lead in the development and management of ongoing quantitative tracking programs (e.g., CSAT, Brand Tracking).
  • Serve as consumer advocate ensuring voice of consumer and shopper POV is represented in all business decisions.
  • Manage outside vendors/agency partners to execute consumer research and control costs.
  • Manage projects ensuring that they meet time and budget parameters.
  • Approximately 10% travel required.

Desired Skills & Experience:

  • Experience with and strong understanding of market research fundamentals, including qualitative and quantitative market research techniques and methodologies, experimental design, questionnaire development, and statistics.
  • Experience managing quantitative tracking programs (e.g., CSAT, Brand Tracking).
  • Able to answer business questions through an insights lens, including (but not limited to) questions related to foundational shopper research, strategic program measurement, and product & category-specific needs.
  • Able to balance business risk to research rigor when recommending and managing different types of custom and syndicated studies.
  • Able to lead autonomously and drive cross-functional partner alignment on the most critical workstreams and deliverables, recognizing the need to prioritize the most essential work elements for both self and requests made by others.
  • Able to build subject matter expertise in a domain and serve as the primary point of contact in that area for business partners and research partners across the company.
  • Able to objectively interpret research, extract insights, link to strategies, and communicate in a motivating way.
  • Strong oral, written, and formal presentation skills, including the ability to communicate complex ideas in a simple way.
  • Proactive relationship builder - enjoys working within and across teams, and values partnering on work with a variety of teammates and stakeholders.
  • Approaches conflicts as opportunities; understands others quickly and can find common ground without compromising objectivity.
  • Comfortable in a fast-paced work environment and can handle ambiguity and changing business priorities and questions.
  • Self-starter and highly self-motivated, assumes personal accountability for results and performance.
  • Working knowledge of syndicated data and analysis, such as IRI or Nielsen scanner/panel, Mintel or NPD reporting, etc.
  • PC knowledge including Microsoft Word, Excel, and PowerPoint.

Education:

  • BA/BS degree and 4-6+ years’ relevant experience OR equivalent combination of education and relevant experience.
  • CPG or retail industry experience preferred.
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