Lifecycle Marketing Specialist

1 week ago

West Palm Beach FL United States Zendrop Full time

If you’re talented, creative, driven and humble with experience in marketing technology and operations, we’d love to talk to you about joining the Zendrop Team

About Zendrop:

Zendrop is a leading dropshipping platform dedicated to revolutionizing the way entrepreneurs and e-commerce businesses connect with suppliers. Our mission is to simplify and enhance the dropshipping experience, empowering our users to scale their businesses with ease. We thrive on innovation, collaboration, and a commitment to exceptional customer experiences.

Storebuild.ai is a game-changing product within Zendrop’s portfolio. It addresses the biggest pain point for customers looking to launch their own business by offering a ready-to-go online store, complete with winning products to sell, all in just minutes

The role:

As a Lifecycle Marketing Specialist, you will be responsible for creating and managing engaging marketing campaigns to drive key actions across various touch points (email, SMS, in-app, webinars, etc). Ultimately, all efforts will be guided through analyzing performance data to drive conversion and retention in collaboration with key stakeholders to understand primary business objectives. We’re looking for someone who’s a critical thinker who understands the customer journey, possesses strong analytical skills and has the experience to effectively manage marketing campaigns and tools.

Location:

This is an in office role. The office is located at: 1401 Forum Way Suite 500 West Palm Beach FL 33401

What you’ll bring:

  • Experience with ActiveCampaign: Intermediate to Expert level of experience.
  • Familiarity with all other tools in our marketing stack (or willingness to learn quickly).
  • Tools include: ActiveCampaign, Typeform, Google Sheets, EasyWebinar, Zapier, WordPress (Oxygen Builder), ClickFunnels, SimpleTexting, Intercom, Vimeo, Stripe and Mixpanel.
  • Strong understanding of sales funnels, customer journey mapping, and conversion optimization techniques.
  • Excellent analytical and problem-solving skills, with the ability to identify patterns, trends, and opportunities for improvement.
  • Solid understanding of digital marketing principles and best practices.
  • Collaborative: We don’t expect you to have all the answers (in fact we don’t want you to think you have all the answers) because we create magic when working together.
  • Humble: willing to learn from others.
  • Confident: the belief in your ability to make a decision and execute on it.
  • Problem Solver: be able to figure things out - you have exposure to enough situations and tools to be able to put together solution ideas when there’s an unusual problem.
  • Meticulous attention to detail: You pay attention to the small things and notice when something’s not right.

What you’ll be doing:

  • Manage our marketing stack: ActiveCampaign, Typeform, Google Sheets, EasyWebinar, Zapier, WordPress (Oxygen Builder) ClickFunnels, SimpleTexting, Intercom, Vimeo, Stripe and Mixpanel.
  • Email broadcasts: Responsible for coordinating email schedule and segmentation. Email copy is created by our in-house copywriter.
  • Marketing automations: Create new ones for marketing campaigns, improve current ones to optimize for KPIs, and modify current ones for logistical needs.
  • Data analysis and reporting: Utilize tools like MixPanel and the daily KPI spreadsheets to analyze marketing data. Generate reports to track the performance of various marketing campaigns and initiatives, and provide insights for optimization.
  • SMS marketing: Manage SMS marketing campaigns using tools like SimpleTexting, ensuring they are integrated with other marketing efforts.
  • Promotional campaign coordination: Assist in the coordination and execution of promotional campaigns, including landing pages, email automations, email broadcasts, webinar execution, and all other campaign components..
  • Documentation: Maintain and organize essential marketing documents and resources on Zendrop Drive. Ensure that all marketing team members have access to relevant documents and are updated on changes.
  • Process optimization: Continuously evaluate and optimize marketing processes and workflows to increase efficiency and effectiveness.
  • Collaboration: Work with cross-functional teams, including sales, product, and customer support, to align campaign implementation with business goals.

What we offer:

  • Unlimited PTO
  • Competitive salary and benefits package including paid Medical, Dental, and Vision benefits
  • Career development and growth opportunities
  • A collaborative and inclusive work environment
  • Opportunity to shape and grow the Marketing function within a dynamic startup

The interview process:

  • 10 minute intro conversation with our HR Coordinator
  • 45 minute conversation with our Chief Marketing Officer

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