Head of Latino Marketing

3 weeks ago

Littleton CO United States Dish Full time
Company Summary

DISH, an EchoStar company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products and now we are building America's First Smart Network---.

Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Mobile and Gen Mobile.

Department Summary

Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a first-of-its-kind 5G network, a passion for change and the power to drive it, we'll emerge as the nation's fourth facilities-based wireless carrier and a disruptive force in the market at large.

Job Duties and Responsibilities

The Head of Latino Marketing - Boost Mobile will be responsible for developing and executing marketing strategies that effectively reach and engage our Latino target audience. This role requires a deep understanding of cultural nuances, community needs, and effective outreach methods to drive brand awareness and business growth within these target segments. You will be responsible for growing this business for both prepaid and postpaid markets.

Key Responsibilities:
  • Create comprehensive marketing strategies tailored to non-English speaking and Latino demographics; analyze market trends, consumer behavior, and community needs to inform strategy
  • Develop, implement, and oversee marketing campaigns that resonate with target audiences; ensure campaigns are culturally relevant, impactful, and aligned with company goals
  • Build and maintain relationships with community leaders, local organizations, and influencer's; collaborate on initiatives that support community engagement and brand advocacy
  • Conduct research to understand cultural preferences, communication styles, and economic factors affecting target populations; utilize insights to shape marketing approaches and optimize campaign effectiveness
  • Oversee the creation of culturally appropriate and language-specific content; work with translation services and local creatives to ensure accuracy and authenticity
  • Track and analyze campaign performance metrics; adjust strategies based on data-driven insights to improve reach and engagement within target communities
  • Develop and manage budgets for multicultural marketing initiatives; ensure efficient allocation of resources and adherence to financial guidelines
  • Work closely with cross-functional teams, including product development, sales, and customer service, to ensure cohesive and inclusive marketing efforts
    Skills, Experience and Requirements

    Education and Experience:
    • Bachelor's degree in Marketing, Communications, Business, or a related field; advanced degree or relevant certifications are a plus
    • 10+ years of experience in multicultural marketing or a similar role, with a proven track record of working in a Spanish speaking context
      Skills and Qualifications:
      • Strong understanding of cultural dynamics and economic challenges faced by target communities.
      • Fluent proficiency in written and spoken Spanish is required
      • Exceptional communication, negotiation, and interpersonal skills are essential
      • Proven ability to manage projects and work collaboratively across teams
      • Strong analytical skills with the ability to interpret data and derive actionable insights
      • Creative thinking with a keen eye for culturally sensitive content

        Visa sponsorship not available for this role

        Salary Ranges

        Compensation: $127,050.00/Year - $181,500.00/Year
        Benefits

        We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits .

        The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.

        Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.

        The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.

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