Head of Marketing

2 days ago


Wilmington NC United States Clean Eatz Corporate Full time

Job Summary
At Clean Eatz, we're more than just a brand; we're a lifestyle committed to promoting clean, healthy eating and balanced living. In our journey to inspire wellness, we recognize the pivotal role of a great marketing strategy in today's world. That's where you come in.

We are seeking a dynamic and results-driven Head of Marketing to lead our marketing team, foster franchisee relationships, and drive brand awareness. Our ideal candidate will possess a strong understanding of market trends and consumer behavior, with the ability to develop innovative marketing strategies that align with our mission and growth objectives. This role requires a blend of creativity and analytical skills with a proven track record in brand management, marketing strategy development, and franchisee engagement.

Responsibilities :

Marketing Strategy
  • Develop and implement short and long term marketing plans to increase brand awareness, customer acquisition, and revenue.
  • Ensure a consistent brand message across all channels.
  • Set goals at a managerial level and create budgets for the marketing department.
  • Create and maintain a comprehensive marketing calendar that outlines all planned marketing activities and events.
Franchisee Support
  • Develop a marketing support ecosystem that assists franchisees in their local market presence, including digital marketing strategies and promotional activities.
  • Lead initiatives to engage franchisees and ensure their alignment with brand values and strategies.
Performance Metrics
  • Identify performance metrics that align with business objectives.
  • Develop and oversee the implementation of platforms and tools necessary for measuring these metrics.
Team Management
  • Lead and manage a team of marketing professionals.
  • Foster a culture of creativity, collaboration, and continuous improvement.

Any other duties as assigned.

Skills/Requirements:

  • Restaurant and/or retail experience
  • Bachelor's degree in Marketing, Business Administration, or related field
  • Deep understanding of brand management, digital marketing (including social media), and market analytics
  • Proven track record of developing and executing successful marketing strategies
  • Strong documentation and presentation abilities
  • Excellent written and verbal communication skills
  • Strong leadership skills with the ability to manage and motivate a team

Job Type: Full-time

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance

Schedule:

  • 8 hour shift
  • Monday to Friday

Work Location: In person

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