Vice President/Head of Integrated Marketing

19 hours ago

CO United States Samsung Electronics Perú Full time
Vice President/Head of Integrated Marketing - Home Entertainment

Position Summary

Samsung is seeking an integrated marketing leader to own the development, management, and implementation of marketing strategies and initiatives designed to acquire and retain Samsung Home Entertainment (HE) customers. This includes all brand product positioning, go-to-market product launches, 2D and 3D merchandising, digital marketing optimization, B2C Channel/Shopper marketing, and promotional marketing to drive sell-through activities.

Role and Responsibilities

Essential Duties & Responsibilities:

  • Lead, manage, and develop a team of results-focused marketing professionals.
  • Support the annual volume, share and financial objectives agreed by the business for the Home Electronics brand and entire segment, by creating awareness and affinity for HE products.
  • Create, establish, develop and deliver the activity set for the following calendar year.
  • Identify and leverage consumer insights for brand in communication and product propositions.
  • Oversee target audience definition; analyze existing market research and shape the target audience definition.
  • Craft compelling value propositions that fundamentally address what experiences should be communicated to the target audience and Why Samsung.
  • Oversee campaign management, including optimizing the strategy, plan and creative deliverables for all marketing campaigns for the HE sector.
  • Develop, implement, deliver and measure the results of marketing initiatives that drive brand growth.
  • Lead cross-functional project teams to deliver the agreed brand activities on time and complete.
  • Marketing plan: the role is expected to document the quarterly and annual marketing plan, detailing the marketing initiatives and priorities that deliver growth in line with the business plan.

Background & Experience:

  • 20+ years marketing experience on multiple brands and segments.
  • 15+ years leading sales-led marketing team(s) in a heavily matrixed organization, ideally from the CE, CPG, and/or Retail industry.
  • 10+ years driving omni-channel / digital marketing initiatives; passion for understanding, leveraging, and building on the digital ecosystem.
  • Exceptional track record of leading and developing teams and collaborating with customers (retailers) and internally with sales, corporate marketing/marketing services, product marketing, s.com, etc.
  • Intimate understanding of and passion for the retailer with experience partnering with $1B+ accounts to find new / better ways to partner and integrate.
  • Keen ability to apply consumer insights and analyses (e.g., retail scanning, category insights data, brand-specific qualitative/quantitative research) to diagnose issues and discover opportunities.
  • Brand marketing fundamentals (consumer/shopper, equity/products, go to market), and in particular, the ability to identify and translate specific consumer and shopper insights and broader category insights into a single-minded strategy and action plan that delivers on specific growth objectives and goals.
  • Experience leading and working with marketing agencies to deliver integrated marketing plans, initiatives, and promotions.
  • Highly organized/detail-oriented with the ability to manage multiple priorities.
  • Experience in developing marketing and sales presentations, using Word, Excel, and PowerPoint.
  • A passion for technology.

Skills and Qualifications

Behavioral & Leadership Competencies

  • EXCELLENCE : Drives action with humility, EQ, and an unwavering passion for performance and results
  • CHANGE : Embodies and encourages intelligent creativity
  • CO-PROSPERITY : Navigates highly matrixed and complex organizations successfully as part of a team
  • PEOPLE : Builds and develops best-in-class teams built on trust, accountability and mutual respect for each other and the organization
  • INTEGRITY : Inspires trust, confidence, and consensus across the organization by fostering relationships
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