Product Marketing Manager

2 weeks ago

Peachtree City GA United States Lowe Rental - Refrigeration and Catering Specialists Full time

The Company

We are Lowe, a globally recognized brand for innovation, ambition and high quality.

Headquartered in the UK, Lowe Rental is a leading provider of hospitality equipment to the worlds’ major sporting and music events, grocery retailers, on-demand food delivery platforms and exhibitions. Our unique culture is built on people, from motivating and developing our highly talented team, to truly listening to and delivering against our clients’ needs.

From Beijing to Boston, Berlin to Belfast, we are an entrepreneurial organization and take pride in our ability to provide innovative products and services to our impressive client-base.

The Role

This role will be based in our office in Peachtree City Georgia, alongside the current team based at the office. The successful candidate will be an ambitious Product Marketing Manager who is keen to accelerate their career within a fast growth, lean environment. This is a focused product marketing role, working very closely with the wider marketing department to help support revenue growth, product strategy and go to market planning.

Key responsibilities will include:

  • Develop and execute the go-to-marketing strategies for our products.
  • Be the voice of the customer for internal cross-functional teams to ensure product and sales priorities align with ideal customer profiles.
  • Identify and maintain market audience and buyer persona definitions for our customer audience.
  • Become well-versed in competitive intelligence and field enablement for specific product offerings.
  • Provide ongoing channel performance feedback (win/loss analysis, competition, sales field feedback).
  • Help develop and optimize positioning, messaging and sales tools to support product growth and adoption.
  • Become the products’ subject matter expert so that other marketing teams can ideate and create solutions messaging, blogs, landing pages, webinars, events, campaigns and other demand generation vehicles that effectively promote the products.
  • Work alongside the Digital Marketing Team, Content Team, Sales Team, Product Specialists etc. to launch and optimize product offerings.
  • Assisting with the company’s participation at events, ensuring brand visibility, promotional materials and supporting the sales department.

Experience & Qualifications

As a people orientated organisation, the successful candidate must be a fit for our core values; Listen, Empower, Accomplish, as well as having the following skills and experience:

Essential

  • Significant experience in a marketing role, within a fast-paced organisation.
  • Superb organisational skills.
  • Excellent decision making and problem-solving skills.
  • CRM experience.
  • High level of interpersonal communication.
  • Local/regional experience.
  • Social and long format copywriting experience.
  • Excellent proof-reading skills.
  • Fully proficient in Excel, PowerPoint, Word and Outlook.
  • Must be passionate about marketing culture.
  • Excellent presentation skills.
  • Strong commercial acumen and curiosity.

Ad-hoc travel across the US will be required in this role.

Desirable

  • Degree-level qualified in marketing, communications or business studies.
  • Digital campaign planning and delivery experience.

Exceptional candidates who do not meet these criteria may be considered for the role provided they have the necessary skills and experience. Lowe is an equal opportunity employer and committed to a diverse workforce. We are incredibly selective in our hiring and shortlisting for this vacancy will be completed on the basis of merit. Candidates should tailor their CVs to reflect our essential criteria.

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