Brand Strategy Manager

3 days ago

Las Vegas NV United States MGM Resorts International Full time
The SHOW comes alive at MGM Resorts InternationalHave you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.THE JOB:It is the primary responsibility of the Hospitality Marketing Manager to manage and execute on the hospitality marketing strategy,including Food & Beverage, Hotel, Retail, Nightlife and Development, for MGM Resorts International. The Hospitality Marketing Manager is also responsible for the planning and execution of advertising strategies and overseeing execution of marketingcampaigns and creative requests through completion while driving communication and timelines. All duties are to be performed inaccordance with departmental and MGM Resorts International policies, practices and procedures.THE DAY-TO-DAY:
  • Serve as the point person on governance of all enterprise-wide marketing priorities; this may include governance of on property owned assets, website assets (carousel), e-mail content priorities, entertainment needs, partnership communications, corporate initiatives and general hierarchy of enterprise-wide portfolio priorities.
  • Project manage and provide brand oversight of various Hospitality entity projects.
  • Drive the execution of the Statement of Work (SOW) for internal agency partner to prioritize work and proactively manage demand; is responsible for effectively managing creative demands of all properties to ensure that internal agency partner workload is properly allocated.
  • Collaborate with the Director and Vice President Marketing Strategy to create, execute and communicate the MGM Resorts portfolio brand strategy.
  • Build relationships with various departments and the internal/external advertising agencies and proactively collaborate with various stakeholders to understand business needs, timing, business impact and expectations
  • Lead the execution for the MGM Resorts brand (consumer-facing) including all related campaign deliverables, partner with ad agency partners in delivering campaign materials.
  • Lead development and execution of all cross-property marketing campaigns (including transient targeted occupancy campaigns) and advertising strategies.
  • Manages the scope of work and ensures the smooth workflow of projects from start to finish, as well as recommending solutions to ensure we are meeting the needs of the campaign.
  • Manage and provide day to day oversight of future team members, interns or MAP program associates assigned to the department. Actively manage their scope of work and development.
  • Partner with Director to develop campaign and marketing plans.
  • Manage projects while ensuring they are produced on time and on budget; drive effective, efficient and correct flow of communication to ensure the task is achieved.
  • Write creative briefs for advertising projects and brief media, creative and research staff on projects while driving a culture of teamwork, integrity, excellence and inclusion.
  • Provide direction and recommendations to agencies and departments that align to our brand strategy.
  • Stay current on key marketing trends, best practices and destination or economic research (LVCVA data, ANA information and relevant industry trends).
  • Open jobs with internal agency.THE IDEAL CANDIDATE:
    • Bachelor's degree in marketing, advertising, communications or relevant field required, or equivalent experience
    • One (1) year of experience in advertising, brand strategy, marketing, project Management or related field.THE PERKS & BENEFITS:
      • Health, vision, and dental insurance
      • 401k plan
      • Professional development opportunities
      • Tuition reimbursement
      • Exclusive discounts on entertainment, food, hotel stays, and more.FULL JOB DESCRIPTION:Are you ready to JOIN THE SHOW? Apply today

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