Social Media Analyst
2 days ago
Our client is looking for a Social Media Analyst to join their team and support meaningful content creation, community engagement, and analytics. This role is essential in linking the brand to produce-related conversations and fostering their digital community. The Social Media Analyst will focus on creating and curating engaging content aligned with the mission, actively engaging with their online audience, monitoring key trends, and reporting campaign performance across social platforms.
Key Responsibilities:
- Content Creation & Engagement: Produce content that aligns with brand strategies and campaigns, while actively engaging with our digital community to foster positive conversations.
- Community Involvement: Actively participate in produce-related conversations and develop strategies to enhance our digital presence and relevance within the community.
- Campaign Analytics: Monitor, analyze, and report on digital campaign performance, offering insights to improve engagement and reach.
- Trend Analysis & Social Listening: Stay informed on social media trends, using social listening tools to identify relevant conversations and trends across all platforms.
- Brand Voice & Mission Alignment: Uphold our mission and voice in all digital interactions, ensuring the brand message is consistently and effectively communicated.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 3 years of experience in social media analysis, content creation, and community engagement.
- Strong understanding of social media platforms, social listening tools, and analytics.
- Experience using Sprinklr, Google Analytics, and SEO tools to optimize social media strategies and measure campaign performance.
- Excellent communication skills, with an eye for detail and ability to maintain brand voice.
- Proficiency in using social media management and analytics tools (e.g., Hootsuite, Sprout Social).
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