Regional Marketing Manager

1 month ago

Detroit MI United States Heartland Home Services Full time

Overview:

As the Regional Marketing Manager, you will be responsible for developing, coordinating, and executing strategic marketing initiatives within specific geographic regions to drive brand awareness, customer engagement, and revenue growth. This leadership role requires a combination of strategic thinking, team management, and hands-on execution to ensure successful regional marketing campaigns align with overall company objectives.

Key Responsibilities:

Strategic Planning:

· Develop and implement comprehensive regional marketing campaigns, brand strategies, and execution plans aligned with the overall company goals.

· Conduct market research to identify opportunities, market trends, and competitor activities.

· Collaborate with cross-functional teams to align marketing strategies with revenue goals, field capacity and business development efforts.

Team Leadership:

· Lead and inspire a regional marketing team, providing guidance, mentorship, and fostering a collaborative and high-performance culture.

· Collaborate with other regional marketing leaders within the corporate structure.

· Establish clear performance metrics and KPIs to measure the success of regional marketing efforts.

Campaign Development and Execution:

· Create and execute integrated marketing campaigns that include online and offline channels such as traditional and digital advertising, events, content marketing, and public relations.

· Collaborate with brand points within the region to ensure brand consistency and adherence to marketing guidelines.

· Monitor and analyze campaign performance, making data-driven adjustments to optimize results.

  1. Budget Management:

· Develop and manage the regional marketing budget, ensuring efficient allocation of resources to maximize ROI.

· Provide regular budget updates and reports to the leadership team.

Stakeholder Engagement:

· Build and maintain relationships with key stakeholders, including regional GM partners and sales management leaders within designated brands.

· Collaborate with sales teams to ensure marketing initiatives support and enhance sales efforts meeting lead generation goals.

· Collaborate with call center leaders within region to ensure proper tracking and lead-handling processes.

Metrics and Reporting:

· Establish key performance indicators (KPIs) and metrics to measure the success of regional marketing efforts.

· Provide regular reports to leadership, summarizing campaign performance and outlining areas for improvement.

Compliance and Brand Guidelines:

· Ensure all regional marketing activities comply with legal and regulatory requirements.

· Uphold brand guidelines and standards across all marketing collateral and activities.

Skills and Qualifications:

· Proven Experience: Minimum of 3-5 years of marketing experience, preferably in the home service industry (e.g., plumbing, HVAC, electrical, roofing, etc.).

· Industry Knowledge: Strong understanding of the home service market, target audiences, and customer needs.

· Digital Marketing Expertise: Proficiency in various digital marketing channels, including SEO, PPC, social media marketing, email marketing, content marketing, and online reputation management.

· Traditional Marketing Skills: Experience with offline marketing tactics, such as direct mail, print advertising, local partnerships, and community events.

· Data-Driven Decision Making: Ability to analyze marketing data, track KPIs, measure ROI, and use insights to optimize campaigns.

· Content Creation and Management: Excellent writing and editing skills, with experience creating/proofing compelling content for various formats (blog posts, social media, website copy, email campaigns, etc.).

· Visual Communication: Familiarity with graphic design principles and experience using design tools to create visually appealing marketing materials.

· Project Management: Ability to plan, execute, and manage multiple marketing projects simultaneously, ensuring timely delivery and adherence to budget.

· Relationship Building: Strong interpersonal skills, with experience collaborating with internal teams, external partners, and local media.

· Communication Skills: Excellent written and verbal communication skills, with the ability to effectively present ideas and results to stakeholders.

· Adaptability: Ability to thrive in a fast-paced environment, adapt to changing priorities, and embrace new technologies and marketing trends.

· Education: Bachelor's degree in marketing, business, or a related field.

Additional Skills (Preferred):

· Experience with marketing automation and CRM software (Service Titan is a bonus)

· Knowledge of local SEO and online review platforms.

· Experience managing marketing budgets and forecasting ROI.

This is a hybrid position that requires periodic onsite visits. Candidates must reside within the Metro Detroit area.

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