Digital Marketing Assistant
2 weeks ago
POSITION:
DIGITAL MARKETING ASSISTANT
The Digital Marketing Assistant helps support company and brand goals across all digital platforms including: brand-owned, partner-owned (ie Walmart, Target, Walgreens), Amazon and leading social media channels.
Reports to Digital Marketing Manager
RESPONSIBILITIES:
- Work collaboratively with teams across various departments to ensure that digital marketing efforts are in line with overarching marketing goals.
- Executes digital marketing strategies presented by marketing and manager and achieve KPI’s.
- Helps manage the creation, curation, and publication of all content types, including images, videos, and written materials for brand-owned channels and partner sites.
- Monitor and analyze brand digital marketing, competitor social media activities and general industry trends.
- Help communicate and maintain Brand Guidelines to ensure consistency in content produced by partner agencies, the Creative team, and the Marketing team, aligning with our brand vision.
- Work with creative teams to design compelling creatives as needed.
- Contribute to and help manage comprehensive marketing calendars outlining seasonal, monthly, and daily strategies for content and promotions across digital platforms to boost brand awareness and drive conversions.
- Collaborate closely with the Marketing team to optimize website visuals, leveraging product trends and seasonal themes.
QUALIFICATIONS:
- Bachelor’s degree in Marketing, Business Administration, or relevant field, or equivalent experience.
- 2+ years of experience in Digital Marketing or proven track record as a Digital Marketing Specialist in industries such as hair, beauty, fashion, or similar.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and interpersonal skills, fostering effective collaboration with diverse teams.
- Solid project management abilities, including task prioritization and deadline management.
- Proficiency in Shopify, Klaviyo and Canva is a plus
- Fluency in Spanish is a plus.
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