Marketing Coordinator

1 week ago

Wilson NC United States Vets Pets Full time

At Vets Pets, we aim to deliver top-notch veterinary care to families while prioritizing our employees. As a privately owned company based in North Carolina, we nurture the individuality of each practice under seasoned management and rigorous standards. Since our inception with two practices in 2007, we’ve expanded to over 30 locations across the state.

Our hospitals, spread across urban and rural areas of North Carolina, boast uniqueness in size and services. We offer everything from general wellness to boarding to round-the-clock emergency and specialty care. Our hallmark is compassionate, cutting-edge veterinary services. We cherish our team members as our greatest strength and welcome you to join our journey.

Position Overview:

The Marketing Coordinator will be a key player in building brand awareness, supporting strategic marketing initiatives, and managing daily marketing activities. Core responsibilities include creating well-designed and compelling content, shaping brand messaging, coordinating events, and providing project support. This role calls for a mix of creativity, meticulous attention to detail, and strong project management skills to bring diverse marketing initiatives to life. The ideal candidate is highly organized, forward-thinking, and passionate about fostering community and engagement through thoughtfully executed marketing efforts.

Ideal Candidate:

  • Strong communication skills to coordinate with practices, vendors, cross-functional teams, and social media audiences
  • Ability to work collaboratively and independently, prioritize tasks, and meet deadlines
  • Commitment to maintaining the highest standards of accuracy and brand integrity
  • Enthusiastic about building community and has a strong interpersonal skillset
  • Adaptability with the ability to thrive in a hands-on and stimulating environment
  • Ability to craft engaging content and come up with innovative ideas to captivate the audience
  • Has strong time management skills to meet deadlines for time sensitive tasks

Duties/Responsibilities:

This list of responsibilities is not comprehensive, and additional duties may be assigned

Content Creation & Social Media Management:

  • Creates and edits copy, images, and videos to craft compelling and engaging content per Vets Pets brand guidance.
  • Oversees Vets Pets' social media channels, following the guidance of the VP of Marketing and the Marketing Manager.
  • Tracks, analyzes, and reports on social media and digital marketing performance metrics
  • Supports Vets Pets practices with their social media needs through workshops, access provision, community building, and posting when necessary

Event Management & Brand Days at Vets Pets Practices:

  • Plans, attends, and coordinates necessary aspects of Vets Pets events while taking ownership of the process
  • Trains and equips Vets Pets practices for different kinds of events.
  • Ensures seamless execution of events and manages all event-related logistics and vendors
  • Plans and coordinates Brand Days with practices to capture images and videos of staff, pets, and headshots for practice-specific marketing efforts

General Marketing Support:

  • Performs various marketing-related tasks and duties as needed
  • Designs and edits marketing collateral, ensuring materials align with brand standards
  • Plays an integral part in designing and executing marketing efforts, including internal and external communication initiatives for Vets Pets and its practices
  • Advocates for Vets Pets, representing the organization positively to both practices and the community

Required Skills/Abilities:

  • Excellent written and verbal communication skills
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint) and experience with digital marketing tools (e.g., Hootsuite, Mailchimp)
  • Graphic design experience using tools like Canva and Adobe Creative Suite (Photoshop, Illustrator)
  • Experience with photography and videography, including planning, capturing, and editing content
  • Strong organizational and project management skills
  • Ability to work independently and manage multiple projects simultaneously
  • Strong attention to detail and ability to maintain high standards of accuracy
  • Overnight and day travel as needed to offsite events and conferences

Education and Experience:

  • 1-3+ years of experience working in marketing, advertising, or similar environment
  • Experience with content creation and campaign management
  • Strong writing skills and ability to adapt writing style to appeal to different audiences
  • Veterinary industry and/or Healthcare industry experience a bonus
  • Experience or knowledge about producing a wide variety of marketing collateral
  • Experience using Email Marketing Tools and CRMs
  • Strong Microsoft Office skills

Physical Requirements:

  • Ability to sit or stand for extended periods of time and walk intermittently
  • Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers
  • The ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 40 pounds with or without accommodation

The Marketing Coordinator position offers the opportunity to be a creative force in the organization, driving initiatives that build brand presence and engage diverse audiences. If you’re someone who thrives in a dynamic environment and loves seeing your ideas come to life, this is the perfect role for you

We provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

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