Sr. Brand Manager

1 day ago

Westlake Village CA United States Dole Packaged Foods Full time

Overview:

Dole Packaged Foods, the leading global grower & marketer of packaged fruit, is searching for a highly motivated & strategic Senior Brand Manager to join us.

The Senior Brand Manager will lead our Frozen Indulgence business, including our high-profile Dole Whip brand. The candidate will be responsible for overseeing the day-to-day marketing of this category, managing the P&L, developing the innovation pipeline, & creating/executing annual operating/marketing plans that lay out the vision & drive sustainable sales & profitable growth. Accountable for knowing the category & brand’s consumer deeply providing thought leadership into connecting each marketing mix element to create engaging brand experiences & delivering best in class execution.

The candidate will be exposed to challenging opportunities within a highly competitive category & rapidly changing market conditions. As such, an entrepreneurial mindset is a must.

This role provides flexibility to work in a hybrid environment of home & our Westlake Village, CA office. Hybrid is defined as three times per week.

Responsibilities:
  • Lead brand/category portfolio management with continuous development of innovation, renovation, & commercialization process.
  • Create market launch plans to guarantee success in the marketplace (online & offline) driving delivery of business objectives for the brand including net sales, operating profit, gross margin, & market share.
  • Identify industry, consumer & competitive trends & make recommendations for action plans & programs based on key learnings, both immediate & longer-term vision/strategy needed to ensure long-term growth objectives.
  • Lead brand/category portfolio management & cross-functional teams including short & long-term innovation pipeline for the Portfolio, renovation/line extensions, packaging changes, price/pack architecture, cost savings initiatives, & commercialization process.
  • Maintain full P&L responsibility, with the ability to forecast, react to, & deliver financial performance according to quarterly & annual financial objectives & revenue, volume, & EBIT targets/commitments.
  • Analyze custom/syndicated data to identify & respond to category trends, competitive activity, health metrics & consumption trends; share actionable insights with cross functional team members & senior leadership.
  • Partner with Market Research in developing strategic qualitative & quantitative research to identify consumer, customer & competitive insights & trends that justify development of new products, optimization of existing products, & sound marketing campaigns; disseminate insights knowledge across the organization.
  • Partner with agencies in developing & executing annual holistic marketing plans that communicate the unique value proposition & positioning of each of the lines within the Portfolio & amplify brand desirability.
  • Work with Sales to create & execute sales plans for key customers to significantly grow market share & product distribution while improving customer profitability.
  • Collaborate with Net Revenue Management (NRM), Channel & Category Development partners to create category strategies & guidelines that optimize company revenue via brand price & pack architecture, managing portfolio & channel item mix, & refining promotion plan across channels/customers/regions.
  • Work with Supply Chain in managing inventory levels to improve working capital & reduce the risk of obsolete inventory.
  • Provide direction & coordinate with other functions such as consumer insights, sales, manufacturing, procurement, distribution, legal & finance as necessary.
  • Other duties as assigned.
Qualifications:
  • 6-8 years of brand management; high preference for CPG experience in food & beverage.
  • Proven track record for innovation success (concept ideation through product commercialization & launch).
  • Identifying successful strategies & executing against them with measurable success.
  • Developing sound creative strategies & consumer communication campaigns that drive business impact including net sales, operating profit, gross margin, & market share.
  • Effective communication skills, with the ability to develop compelling stories & strategic plans for both internal & external parties & influence key stakeholders.
  • Strong organization & project management skills, including the ability to lead cross functional teams & manage multiple projects simultaneously.
What You’ll Need to Succeed:
  • Strategic Acumen & analytical ability
  • Creative & Entrepreneurial Thinker
  • Stakeholder Communication Skills
  • Project & Time Management
  • Self-starter
  • Collaborative Team Player
  • Emotional Intelligence
  • Growth mindset
Education & Certification:
  • Bachelor's degree in business, Marketing or a related field is required.
  • MBA preferred.
Physical Requirements:
  • Ability to sit & use the computer for extended periods of time; ability to lift 15 pounds & reach overhead.
Travel Requirements:
  • Approximately 10-15% travel required, generally within the U.S.

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

FOR JOBS BASED IN CALIFORNIA:

Hiring Pay Scale: $145,000.00 to $165,000.00

Dole Packaged Foods is committed to paying our Associates fairly and equitably. The pay rate offered will consider a wide range of factors, including but not limited to experience, education, accomplishments, and location. Pay scales are subject to review on a regular basis and will be updated as appropriate.

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