Sr Brand Strategist

2 days ago

Sunnyvale CA United States Apple Inc. Full time

Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. Senior Brand Strategists in Marcom play a critical role in developing and driving marketing plans in support of Apple’s business goals. This person will be instrumental in how Apple communicates key product stories to its customers today and years to come.

Description

You will be joining a team of Strategists within Marketing Communications (Marcom) who collaborate closely with creative teams to launch Apple products, create new customer experiences, and tackle a variety of complex marketing challenges. This role requires radical simplification; an ability to articulate and drive the right approach when many strategies are possible; and a deep understanding of the kinds of strategy that lead to truly magical products and experiences.

Minimum Qualifications
  • A minimum of 10 years of brand strategy experience at a creative agency or internal marketing team.
  • Samples of creative briefs or case study samples required.
Preferred Qualifications
  • 10 - 15 years of experience preferred.
  • Creative Agency experience preferred.
  • Proven skills in core areas: business and brand strategy, consumer insights and research, leveraging data and analytics, communications planning.
  • A deep understanding of and extensive experience in marketing strategy and brand communications.
  • The ability to write tight, persuasive strategies that can galvanize large cross-functional creative teams behind a singular, focused idea.
  • A track record of partnering with and leading strategic conversations across functions, both within and beyond the Marketing org.
  • Experience working with cross-functional creatives who span fields—advertising, interactive, print, retail, etc.
  • Global experience. Whether you’re a well-traveled individual or someone who has worked on global brands, the ability to spot insights across markets is key.
  • A keen sense of culture, creativity, and innovation.
  • A provocative problem solver. Someone not scared to question the status quo, to push thinking in new directions.
  • Extraordinary writing and visual story-telling skills. Keynote proficiency preferred.
  • Excellent presentation skills. A persuasive, trusted voice in meetings.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.

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