Sr. Brand Management Professional

7 days ago

Westlake Village, California, United States Dole Food Full time

Overview

Dole Packaged Foods, a leading global grower and marketer of packaged fruit, is seeking a highly motivated and strategic Senior Brand Manager to join its team.

The ideal candidate will lead the Frozen Indulgence business, including the high-profile Dole Whip brand. Responsibilities include overseeing day-to-day marketing, managing the profit and loss statement (P&L), developing the innovation pipeline, and creating/executing annual operating/marketing plans that drive sustainable sales and profitable growth.

The successful candidate will be accountable for knowing the category and brand's consumer deeply, providing thought leadership in connecting each marketing mix element to create engaging brand experiences, and delivering best-in-class execution.

This role provides flexibility to work in a hybrid environment, with three days per week spent in the Westlake Village, CA office.

Responsibilities

Lead brand/category portfolio management, continuously developing innovation, renovation, and commercialization processes.

Create market launch plans to guarantee success in the marketplace, driving delivery of business objectives for the brand, including net sales, operating profit, gross margin, and market share.

Identify industry, consumer, and competitive trends, making recommendations for action plans and programs based on key learnings, both immediate and longer-term vision/strategy needed to ensure long-term growth objectives.

Lead brand/category portfolio management and cross-functional teams, including short- and long-term innovation pipelines for the Portfolio, renovation/line extensions, packaging changes, price/pack architecture, cost savings initiatives, and commercialization processes.

Maintain full P&L responsibility, with the ability to forecast, react to, and deliver financial performance according to quarterly and annual financial objectives and revenue, volume, and EBIT targets/commitments.

Analyze custom/syndicated data to identify and respond to category trends, competitive activity, health metrics, and consumption trends; share actionable insights with cross-functional team members and senior leadership.

Partner with Market Research in developing strategic qualitative and quantitative research to identify consumer, customer, and competitive insights and trends that justify development of new products, optimization of existing products, and sound marketing campaigns; disseminate insights knowledge across the organization.

Partner with agencies in developing and executing annual wholistic marketing plans that communicate the unique value proposition and positioning of each line within the Portfolio and amplify brand desirability.

Work with Sales to create and execute sales plans for key customers to significantly grow market share and product distribution while improving customer profitability.

Collaborate with Net Revenue Management (NRM), Channel and Category Development partners to create category strategies and guidelines that optimize company revenue via brand price and pack architecture, managing portfolio and channel item mix, and refining promotion plans across channels/customers/regions.

Work with Supply Chain in managing inventory levels to improve working capital and reduce the risk of obsolete inventory.

Provide direction and coordinate with other functions, such as consumer insights, sales, manufacturing, procurement, distribution, legal, and finance, as necessary.

Qualifications

6-8 years of brand management experience, preferably in the CPG industry, with a focus on food and beverage.

Frozen and/or indulgence category experience is a plus.

The ideal candidate should have a proven track record in:

Innovation success, from concept ideation to product commercialization and launch.

Identifying successful strategies and executing against them with measurable success.

Developing sound creative strategies and consumer communication campaigns that drive business impact, including net sales, operating profit, gross margin, and market share.

Effective communication skills, with the ability to develop compelling stories and strategic plans for both internal and external parties and influence key stakeholders.

Strong organizational and project management skills, including the ability to lead cross-functional teams and manage multiple projects simultaneously.

What You'll Need to Succeed

Strategic acumen and analytical ability.

Creative and entrepreneurial thinking.

Stakeholder communication skills.

Project and time management.

Self-starter.

Collaborative team player.

Emotional intelligence.

Growth mindset.

Education and Certification

Bachelor's degree in business, marketing, or a related field is required.

MBA preferred.

Salary Range

$145,000 to $165,000 per year, depending on experience and qualifications.

Travel Requirements

Approximately 10-15% travel required, generally within the U.S.

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