Marketing Manager, Social Media
3 days ago
Job Summary
The Marketing Manager, Social Media will be responsible for driving the sale of goods and services on the online platform by reaching potential customers through various social media channels. This role requires a strategic thinker with a passion for social media, excellent content creation skills, and a proven track record in social media marketing.
Responsibilities
- Brand development
- Design and develop brand strategies that align with the company’s mission or statements
- Conduct market research and competitive analysis ensuring brand consistency across all platforms by overseeing brand message and visual identity
- Collaborate with internal and external teams to ensure brand consistency across both new and existing products
- Marketing Strategy and content creation
- Develop and implement marketing plans including digital, social media or traditional marketing channels
- Manage and oversee marketing campaigns, product launching and promotional events
- Create and manage content strategies that engage target audiences and support brand goals
- Performance Tracking and Reporting
- Track and analyze the marketing campaigns and brand initiatives performance
- Keep alert with insights on marketing trends by using data to refine marketing strategies
Qualifications
- Bachelor’s degree in Marketing, Literature, Communications, or a related field
- 1-2 years of experience in marketing or a related field preferred
- Strong written and verbal communication skills
- Ability to manage multi-tasks effectively under deadlines, time management skills
- Ability to work independently and as part of a team
- Proficiency in digital marketing such as Instagram, YouTube, etc.
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