Social Media Manager

1 day ago

Washington DC United States Study Select Full time
How to Become a Social Media Manager in Australia: careers in Social Media Marketing

The role of a Social Media Manager is both dynamic and rewarding, offering individuals the opportunity to shape a brand’s online presence and engage with diverse audiences. This career involves developing and implementing social media strategies that align with the overall marketing goals of an organisation.

In this role, Social Media Managers are responsible for a variety of tasks that include crafting engaging posts, monitoring social media channels, and analysing performance metrics to refine strategies. They work closely with marketing teams to ensure that social media efforts are integrated with broader marketing campaigns.

Another key aspect of a Social Media Manager’s responsibilities is staying updated on the latest trends and changes within the social media landscape. This includes understanding platform algorithms, audience behaviours, and emerging technologies that can enhance engagement.

What does a Social Media Manager do?
  • Content Creation – Developing engaging and relevant content tailored to the target audience across various social media platforms.
  • Social Media Strategy – Crafting and implementing comprehensive social media strategies to achieve marketing goals and enhance brand awareness.
  • Community Management – Interacting with followers, responding to comments and messages, and fostering a positive online community.
  • Analytics and Reporting – Monitoring social media performance metrics, analysing data, and preparing reports to assess the effectiveness of campaigns.
  • Trend Monitoring – Keeping abreast of industry trends, platform updates, and emerging technologies to inform strategy and content.
  • Collaboration – Working with other departments, such as marketing and design, to ensure cohesive messaging and branding across all channels.
  • Campaign Management – Planning and executing social media campaigns, including promotions, contests, and partnerships.
  • Brand Advocacy – Representing the brand’s voice and values in all communications, ensuring consistency and authenticity.
  • Training and Development – Educating team members on best practices for social media engagement and content creation.
  • Budget Management – Overseeing social media budgets, including paid advertising and promotional activities.
What skills do I need to be a Social Media Manager?

A career as a Social Media Manager requires a diverse set of skills that blend creativity with analytical thinking. Proficiency in content creation is essential, as these professionals are responsible for crafting engaging posts that resonate with target audiences across various platforms.

Additionally, a strong understanding of social media analytics is crucial, enabling managers to assess the performance of campaigns and adjust strategies based on data-driven insights. Effective communication skills are also vital, as they must collaborate with other marketing team members and engage with followers to foster community and brand loyalty.

Skills/attributes
  • Strong understanding of social media platforms and trends
  • Excellent written and verbal communication skills
  • Ability to create engaging content
  • Analytical skills to interpret social media metrics
  • Experience with social media management tools
  • Creative thinking and problem-solving abilities
  • Knowledge of digital marketing strategies
  • Ability to work collaboratively in a team
  • Time management and organisational skills
  • Adaptability to changing trends and technologies
  • Basic graphic design skills
  • Understanding of SEO and online advertising
  • Ability to manage multiple projects simultaneously
  • Strong attention to detail
Career Snapshot for a Social Media Manager
  • Average Age: 36 years
  • Gender Distribution: 57% female
  • Median Weekly Earnings: $1,803
  • Unemployment Rate: Relatively low, with a steady demand for skilled professionals
  • Current Employment: Approximately 96,800 individuals are employed in this field
  • Projected Growth: An annual increase of about 4,300 jobs is expected in the coming years

As the digital landscape continues to evolve, the demand for skilled Advertising and Marketing Professionals, particularly in social media management, is anticipated to grow.

#J-18808-Ljbffr

  • Volunteer Social Media Manager

    1 day ago

    San Rafael, CA, United States Social Academy Full time

    The Young Men's Ultimate Weekend (YMUW), a transformative organization dedicated to guiding young men aged 13-20 through a crucial stage of adolescence, is seeking a skilled and passionate individual to join our team as a Volunteer Social Media Manager. This role will play a vital part in enhancing our online presence, engaging with our audience, and...

  • Social Media Manager

    1 day ago

    Washington, DC, United States Africansportsmonthly Full time

    Location: Seattle, WA, US Job description: Sportswear Inc., the parent company of multiple direct to consumer brands, has recently launched a new company called Vintage Brand ( Vintage Brand is a collection of over 10,000 authentic pieces of sports memorabilia that have been digitally restored and rendered on products for the dedicated sports fan. Vintage...

  • Social Media Consultant

    2 days ago

    Washington, DC, United States Study Select Full time

    How to Become a Social Media Consultant in Australia: careers in Social Media Marketing The role of a Social Media Consultant is both dynamic and rewarding, offering individuals the opportunity to shape the online presence of brands and organisations. These professionals are tasked with developing and implementing effective social media strategies that align...

  • Social Media Strategist

    1 day ago

    Washington, DC, United States Study Select Full time

    Accredited courses from leading Australian universities, TAFEs and colleges How to Become a Social Media Strategist in Australia: careers in Social Media Marketing The role of a Social Media Strategist is both dynamic and rewarding, offering individuals the opportunity to shape the online presence of brands and organisations. These professionals are...

  • Social Media Coordinator

    1 day ago

    Washington, DC, United States Study Select Full time

    Accredited courses from leading Australian universities, TAFEs and colleges How to Become a Social Media Coordinator in Australia: careers in Social Media Marketing Definition of a Social Media Coordinator The role of a Social Media Coordinator is an exciting and dynamic career that sits at the intersection of marketing, communication, and technology. These...

  • Social Media Officer

    1 day ago

    Washington, DC, United States Study Select Full time

    Accredited courses from leading Australian universities, TAFEs and colleges How to Become a Social Media Officer in Australia: careers in Social Media Marketing The role of a Social Media Officer is an exciting and dynamic career that sits at the intersection of communication, marketing, and technology. These professionals are responsible for managing an...

  • Social Media Analyst

    1 day ago

    Washington, DC, United States Study Select Full time

    How to Become a Social Media Analyst in Australia: careers in Social Media Marketing The role of a Social Media Analyst is both dynamic and essential in today’s digital landscape. These professionals are tasked with monitoring, analysing, and interpreting data from various social media platforms to help businesses understand their audience better and...

  • Social Media Associate

    1 day ago

    Washington, DC, United States CoStar Group, Inc. Full time

    Social Media Associate Job Description CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties,...

  • Social Media Assistant

    1 day ago

    Washington, DC, United States Bighornlaw Full time

    Do you love bringing great brands to life online? We’re looking for a dynamic Social Media Coordinator to put our company on the map. Candidates should be well-versed in establishing brand identity, have experience creating optimized content across multiple social media platforms, and have deep knowledge of the latest digital media trends and current...

  • Social Media Coordinator

    1 day ago

    Washington, DC, United States Price Benowitz Llp Full time

    Company Overview: Price Benowitz, LLP is a mid-sized law firm headquartered in Washington, D.C., with offices across Maryland, Virginia, South Carolina, Florida, and Illinois. Our practice areas include criminal defense, personal injury, family law, and trusts and estates. We are committed to our core values of Passion, Integrity, and Excellence. We invite...

  • Social Media Specialist

    1 day ago

    Washington, DC, United States Red Carrot, Inc. Full time

    Position Title: Social Media SpecialistLocation: On-site/ Washington DCReports to: Marketing Director Overview: The Social Media Specialist will play a pivotal role in enhancing the social media framework for a key client, ensuring the seamless flow of timely, engaging, and platform-ready content. As a dedicated, on-site point of contact, the Social Media...

  • Intern, Social Media

    1 day ago

    Washington, DC, United States National Council for Mental Wellbeing Full time

    Internship Summary Internships at the National Council for Mental Wellbeing provide recent college graduates or current college students with a 12-week remote experience to grow within a professional area of interest. As a National Council intern, you will model our organization's values: showing a bias for action, helping shape the future, being a team...

  • Intern, Social Media

    1 day ago

    Washington, DC, United States University of the District of Columbia Full time

    You are viewing a preview of this job. Log in or register to view more details about this job. Internship Summary Internships at the National Council for Mental Wellbeing provide recent college graduates or current college students with a 12-week remote experience to grow within a professional area of interest. As a National Council intern, you will model...

  • Social Media Manager

    4 weeks ago

    Irving, TX, United States DreamLine Shower Full time

    Job Title: Social Media ManagerReports To: Director of Digital MarketingWork Location: Irving, TXSummary:The Social Media Manager is responsible for developing paid and organic social media and content marketing strategies, helping to drive ABG’s business through a variety of social media and influencer channels. The Manager will help grow the business...

  • Social Media Manager

    4 weeks ago

    Atlanta, GA, United States Elizabeth Gallo Court Reporting, LLC Full time

    Does This Sound Like You?You're a creative and strategic thinker with a passion for leveraging social media to build communities and drive brand awareness. Crafting compelling and engaging content comes naturally to you, and you're excited by the prospect of growing and nurturing an online audience across platforms.You're proactive, self-motivated, and have...

  • Social Media Manager

    4 weeks ago

    Middlesex, NJ, United States NutraBio Labs, Inc. Full time

    Title Social Media ManagerApply By 12/31/2024EmployeeType Full-timePay Type SalaryWe are seeking a highly motivated and creative Social Media Manager to develop and implement our social media strategy. This role will be responsible for creating content, managing social media accounts, analyzing engagement data, and collaborating with the marketing team to...

  • Social Media Manager

    1 day ago

    Miami, FL, United States Dynamixcloud Full time

    Dynamix is an innovative ICT company with a rapidly growing presence in the market. We provide services across three distinct brands: our main brand Dynamix and our brands Solvr and Solvix, each with its own target audience and services. We are looking for a Social Media Manager who can independently manage the marketing efforts for our brands. If you have...

  • Social Media Manager

    1 month ago

    Louisville, KY, United States Creatives On Call Full time

    We're seeking a creative and innovative Social Media Manager for a fast-paced, 3+ month temp-hire position in our client's Louisville office. This role is crucial for managing our company's social media presence and creating engaging content for our tech-savvy audience.The ideal candidate:You're a social media enthusiast who understands our target audience:...

  • Social Media Manager

    4 weeks ago

    Yonkers, NY, United States Bask and Lather Co Full time

    Who We AreBask and Lather Co is a unique D2C hair care brand that exists to help women all over the world grow and keep hair that they love. We pride ourselves in offering powerful, natural products with affordable pricing.The OpportunityWe are looking for a dynamic team player to join our fast-growing company and facilitate social media presence and...

  • Senior Social Media Manager

    3 days ago

    Washington, United States Sensis Full time

    Senior Social Media Manager Reports to: Managing Director Sensis is seeking a Senior Social Media Manager with at least four years of experience to support our DC Earned Media team. Responsibilities Driving brand voice across Facebook, Instagram, Twitter, YouTube, Pinterest and more by engaging with consumers. Delivering real-time insights to brands...