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Senior Digital Marketing Manager

2 months ago

Akron OH United States VirtualVocations Full time
A company is looking for a Senior Digital Marketing Manager, Banking.

Key Responsibilities

Lead the development and execution of integrated digital marketing campaigns for the banking product
Own and develop the content strategy, ensuring consistency across all digital channels
Analyze campaign metrics and report performance to stakeholders, driving continuous improvement

Required Qualifications

5-7 years of experience in digital marketing, preferably in B2B technology, banking, or cannabis industries
Deep understanding of marketing funnel tactics and metrics
Familiarity with marketing analytics tools such as Salesforce and Hubspot
Experience with digital marketing channels and tools like WordPress and Wix
Experience collaborating across key marketing functions and stakeholders