Digital Marketing Manager

2 weeks ago


Northbrook IL United States Robert Half Full time

Position Intel:

We are seeking a Digital Marketing Manager to manage our digital presence. In this role, you will be heavily involved in planning and implementing digital web presence, including global website brand credibility in the B2B marketplace, technical content management SEO/SEM, social media, and display advertising. You must be highly analytical and technical and will measure and report on the performance of all digital marketing campaigns and collaborate with internal teams to optimize the user experience. Knowledge of most update date marketing technologies and products is critical in this role.

Responsibilities:

  • Maintain website (Work with website builders, designers, and free lancers) and social media presence to ensure consistent brand messaging and engagement. Technical experience is website management is a huge plus.
  • Utilize your strong analytical ability to evaluate end-to-end customer experience across multiple channels and touchpoints.
  • Develop and implement SEO/SEM strategies to enhance visibility and drive traffic.
  • Manage Case Studies, Client testimonials, G2, B2B publications and other market presence channels
  • Collaborate with internal teams to create landing pages and optimize user experience on website.
  • Conduct testing and conversion experiments to improve marketing strategies.
  • Identify trends and insights in the digital marketing industry and optimize spend and performance based on these insights.
  • Work closely with agencies and other vendor partners to ensure cohesive marketing efforts.
  • Evaluate emerging technologies in the digital marketing sphere for adoption where appropriate.
  • Create and maintain client relationships, ensuring a customer-focused approach.
  • Leverage your skills in marketing research and statistical analysis to enhance digital campaign

Requirements:

  • Must have a minimum of 3-5 years’ experience in a similar role as a Digital Marketing Specialist
  • Familiarity with Content Management System (CMS) is essential
  • Proficient in using CRM, Website and Analytical tracking tools
  • Demonstrable skills in LinkedIn in ads and Google Ads
  • Experience in AB Testing is necessary
  • Must have the ability to create effective advertisements
  • Strong analytical skills are necessary for this role
  • Must have proven experience in building brand awareness
  • Experience in managing company websites is necessary
  • Proficient in developing website content
  • Must have experience in website optimization
  • On-site SEO skills are required.



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