Senior State Manager – Northern California

3 weeks ago


Sonoma CA United States Bacardi-Martini Full time

With our consumer at the heart your key focus will be:

  1. Communicate and implement Bacardi’s vision into compelling and actionable strategies and plans in your state to your sales team, distributor partners, vendors, and customers.
  2. Cultivate a family environment that openly encourages thoughts, opinions, and actions within your sales team to deliver results against the team’s goals, objectives, timeframes, deliverables while removing any workflow problems or obstacles to achieve optimal performance.
  3. Engage with the Regional Director and Human Resources to hire and develop successful primos through engaging Let’s Talk discussions on specific primo performance feedback evaluating against sales forecasts and KPI goals, providing guidance in achieving career goals.
  4. Identify potential top talent in your market and actively engage in recruitment recommendations and decisions.
  5. Develop and strengthen distributor partnerships and effectively present 60-day window business plans, solutions, and brand insights with senior-level leadership evaluating distributor performance against aligned goals and KPIs.
  6. Develop performance goals with distributors as part of monthly, quarterly, and annual reviews.
  7. Collaborate cross-functionally and leverage Bacardi resources to drive personal and organizational performance.
  8. Take accountability and full ownership of your market’s P&L and produce effective forecasting to increase profitability, demonstrating a strong understanding of value chain economics.
  9. Demonstrate strong financial acumen with an understanding and ownership of the marketplace pricing, structure, and strategy.
  10. Analyze and understand the competition. Stay informed on key competitor offerings that may affect volumes as well as staffing changes at distributors and competitors.
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    3 weeks ago


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