Email Strategy Specialist

2 weeks ago

Atlanta GA United States Carter's Inc. Full time
Serving the needs of all families with young children, Carter's Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter's, OshKosh B'gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.HOW YOU'LL MAKE AN IMPACT:Works in combination with the Owned Channels Team, Retail Marketing, Brand Marketing, Merchandising and CRM teams to create compelling emails, A/B test, and drive strategy to deliver planned sales and traffic for our Retail division.Strategy - 30%
  • Collaborate with key cross-functional partners to develop email campaigns to support business strategies.
  • Develop audience strategies based on key promotions, customer journeys, content stories, and life-cycle based touchpoints to drive traffic and engagement across Owned Channels.
  • Identify opportunities to segment email sends based on site behavior, product affinity, geography, weather, etc.
  • Constantly re-evaluate plans based on current trends in the business, with the consumer and across the channel to maximize the effectiveness of the email program.Reporting & Analysis - 30%
    • Responsible for daily and weekly KPI reporting and dashboards optimizations.
    • Socialize reporting to key stakeholders to educate and inform on trends and opportunities. Make real-time recommendations for changes to upcoming plans and campaigns.
    • Monitor trend data over time to identify opportunities and changes in behavior.
    • Post-campaign, develop and document robust hindsight's to inform future campaigns.
    • Evangelize learnings and insights across the team to further strengthen program.
    • Work with the analytics & testing team on measurement test and results.Campaign Management & Execution - 20%
      • Write and oversee development creative briefs and deliver to relevant teams for asset creation; manage trafficking and asset delivery between internal creative teams and email operations team.
      • Manage creative requests for all email campaigns to provide clear direction and strategy intent for creative partners.
      • Write list specs for each email send, utilizing the CRM best practices.
      • Build robust circulation plans with KPI projections to meet traffic goals while delivering customer emails at the right frequency.
      • Monitor emails send daily to quickly identify any issues for immediate remedy.
      • Ensure list spec, creative, data and link files are accurate and support strategic intent of creative brief.
      • Provide feedback on creative to ensure strongest results possible.
      • Ensure best practices are utilized to maintain strong deliverability.
      • Partner with site merchandising team to ensure site destinations are robust and deliver on expected customer journey.
      • QA campaigns to ensure proper campaign execution.Innovation - 20%
        • Develop and execute robust test and learn agenda for channel in partnership with Email Marketing Manager/Sr. Manager and the A/B testing team.
        • Monitor email landscape for new ideas and innovation.
        • Identify opportunities to implement personalization, campaign automation, and thoughtful customer journeys.
        • Identify new promotions and/or campaigns to drive engagement with channel.WE'D LOVE TO HEAR FROM YOU IF:Must have:
          • Strong written, verbal, and communication skills a must.
          • Superior project management and organizational skills.
          • Detail-oriented, persistent follow-up and an ability to juggle shifting priorities.
          • Strong analytic skills.
          • Ability to coordinate cross-functional team efforts.
          • Resourceful and solution oriented.
          • Team player. Operates effectively in a fast-paced, deadline-driven environment.
          • Naturally curious; desire to understand what works.
          • Strong knowledge of CRM and segmentation approaches.Preferred skills and experience:
            • Between 1-3 years of experience.
            • Experience in an agency and/or corporate marketing environment preferred.
            • Email experience preferred.
            • Experience with Salesforce Marketing Cloud preferred.
            • Retail experience a plus.
            • Strong Excel, PowerPoint skills.
            • Bachelor Degree in Marketing or other related field.OUR TEAM MEMBERS:
              • Lead Courageously: Have a strong sense of personal values that align with our Company values.
              • Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment.
              • Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients.
              • Drive Growth: Set aggressive goals and implement plans precisely.
              • Cultivates Innovation: Respectfully challenge the 'we've always done it this way' mentality and explore new ways to achieve desired outcomes.MAKE A CAREER AT CARTER'S:Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter's University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.
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