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Senior Manager, Content Marketing
1 month ago
The Senior Manager, Content Marketing position will report to the Head of Brand and Content.
As the Senior Manager, Content Marketing, you will:
- Develop and implement a comprehensive content strategy aligned with Earnest's mission, key performance indicators (KPIs), and editorial narratives.
- Collaborate with product marketing, brand, design, and PR teams to ensure cohesive messaging across platforms.
- Oversee the creation of high-quality, engaging content across formats such as blog articles, case studies, social media, and video.
- Manage a team of freelance writers, and partner with designers to bring content to life across channels.
- Optimize content for SEO, organic growth, and brand awareness, while refining strategies based on performance metrics.
Your Impact:
- Shape and promote Earnest’s mission through engaging, high-quality content.
- Drive organic growth and increase brand awareness through strategic content initiatives.
- Elevate content performance by leveraging data-driven insights and refining content strategies.
- Ensure consistent, cohesive messaging across platforms, enhancing brand identity and visibility.
- Create compelling narratives that resonate with target audiences and support Earnest's business goals.
About You:
- 6+ years of experience in content marketing, with a focus on strategy and execution.
- Bachelor's degree or equivalent in Marketing, English, Communications, Journalism, or a related field.
- Exceptional writing and editing skills, with a proven track record of published work.
- Proficiency in content management systems, SEO tools, and analytics platforms.
- Strong understanding of SEO best practices and content optimization techniques.
- Ability to distill complex topics into approachable, engaging content for a consumer audience.
- Experience working with designers to create content that is visually compelling and aligned with brand standards.
- Demonstrated success in applying data to improve content performance.
- Social media experience, including managing and creating posts for platforms, in collaboration with the Communications team.
- Willingness to travel to the Oakland office monthly to collaborate with other Earnies.
Even Better:
- Experience working in a similarly regulated space.
- Experience working with Content Management Systems.
Where:
- This role will be based in the San Francisco Bay Area.
- While you’ll enjoy the flexibility of remote work, we also love to see our Earnies face-to-face We ask you to join us at our Oakland office for 3 consecutive days a month for team collaboration and some fun. It's a chance to connect, share ideas, and maybe even grab some coffee together
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