Marketing Specialist

2 weeks ago

Cincinnati OH United States CBTS Full time

Job Purpose

The Marketing Specialist will assist in the development of the overall go to market strategy for the digital marketing group in support of CBTS/OnX initiatives. This role will have oversight and direct impact on our Value Creation Plan initiatives for the Indirect Channel sales as well as the Retail vertical focus.

Essential Functions:

  • Strategy - Digital Marketing (10%)
  • Develop and oversee digital campaign execution Marketing Automation Tools (ie Salesforce, Hubspot,Trello, Smartsheets, Google docs)
  • Content Creation (ie White Papers, Case Studies) Vertical strategy approach (i.e. Security, Indirect Channel, Retail etc)
  • Influencers Marketing Campaigns Social media strategy
  • Demand Generation Activities as it relates to digital efforts. Work with cross-functional teams to build alignment on strategy and execution.
  • Research - voice of the customer, customer buyer journey mapping, data analytics, customer research, and data from strategic manufacturer partners and 3rd party industry sources.
  • Work closely with, Sales, Solution Design, and creative teams to develop and implement comprehensive marketing plans for strategic lines.
  • Work closely with Industry technology partners for content development, investment and funding opportunities.
  • Strategy Execution (70%)
  • Oversee the execution of the above tactics working with cross functional teams.
  • Coordinate with Marketing and Support teams to execute tactics of tradition marketing plans, including: Webcasts and panels Client seminars, events and trade shows Solution social media Lead generation programs.
  • Analytics - ROI tracking and results of marketing activities.
  • Lead generation and lead routing to sales -- tracking of opportunities referred to sales and ensure reporting is completed to leadership.
  • Marketing Resource for Sales (20%)
  • Serve as a liaison between the Sales and Marketing teams for sales activities associated with specific lines and events.
  • Create sales presentations and content for sales teams associated with specific lines and vertical industries.
  • Assist Marketing team and sales leadership to realize our KPI goals.

Education

  • Four years of College resulting in a Bachelor's Degree or equivalent

Certifications, Accreditations, Licenses:

  • Ideally hold a marketing focused education or B2B experience

Experience:

  • 0-1 years' experience in a related field
  • Some experience creating digital marketing strategies and ongoing digital campaigns for practices preferably, out of a technology environment.
  • Experience creating content for content syndication (ie. White Papers, Case Studies, Infographics)
  • Experience supporting sales teams with sales enablement materials and training.
  • Experience developing target channels.
  • Experience with social media and automation tools.

Special Knowledge, Skills, and Abilities

  • Ability to execute on time-based projects without formal authority.
  • Ability to analyze data and intel to formulate strategic direction for sales and marketing efforts.
  • Strong oral and written communication skills.
  • Strong organizational and time management skills.
  • Excellent analytical, planning and process development skills, strong business judgment and high level of initiative.
  • Strong relationship management skills including team building, communication and collaboration.
  • Ability to work well with minimal direction, make independent decisions, and set priorities with a high level of integrity, maturity, and professionalism.
  • Effectively manage multiple tasks and functions simultaneously.
  • Strong attention to details and commitment to accurate execution.
  • Knowledge of IT-related and telecommunications-related business processes and marketing trends.
  • Refined communications and presentation skills.
  • Collaborative team player.

Supervisory Responsibility:

This position does not have any supervisory responsibilities.

Work Environment:

  • The work is primarily performed in an office or remote environment.
  • This role must be based in Cincinnati, OH to perform the job duties.

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